GroupM Singapore Pte Ltd – INCA | Content Service Intern

About the role 

We are currently looking for a Content Planning Intern to join us. In this role, you will be responsible for supporting your supervisors on day-to-day media planning and executions. You will be required to familiarise yourselves with the INCA platform and its mechanics

Duties and responsibilities

Key responsibilities as an content planning intern:

• Support the agencies and INCA team in creating proposals using the INCA platform based on campaign briefs received from our Media Agencies
• Assist in the matching of clients’ campaign brief with the right digital partners’ (both publishers and KOLs) profile on the INCA Platform
• Familiarise and assist in the creation of Insertion Orders (IOs) between INCA and its partners as well as our Media Agencies
• Consolidation of all campaign invoices for monthly forecasts and assist in updating all signed IOs onto BMD/BCC system regularly
• Ensure all campaigns are updated and aligned in sales report for bi-weekly and monthly tracking purposes once IOs are signed
• Assist in monitoring all signed campaigns closely with Media Agencies and INCA Partners
• Assist in end-to-end monitoring of campaign performance within the campaign period
• Preparing interim and post-campaign report when campaigns are completed

In the first month and within three months: 

• Develop a strong understanding of the daily operations of digital content planning, and implementation and can work with least supervision and errors
• Develop strong and effective internal relationships with key stakeholders, such as agencies, finance teams, and media vendors and publishers to achieve goals
• Understand how to support in the creation of strategies and how to sell INCA to agencies and their clients
• Familiar in the execution of campaigns and understanding all steps-especially with the booking, implementation and post-campaign processes.

Minimum qualifications and experience:

• Candidates in any of the following courses - Advertising, Communication Arts, Communication Research, Communication Technology, Integrated Marketing, Interdisciplinary Studies or other related courses
• Excellent communication skills, with strong analytical skills
• Strong project management skills, with the ability to negotiate with agencies and publishers to ensure campaign objectives are met
• Strong attention to detail and a process driven mind-set, with excellent time-management skills and a penchant for prioritization
• Strong proficiency in Microsoft Office – Word, Excel and PowerPoint – and reporting tools
• Personal development: Take the time to learn about your colleague's discipline and educate yourself across the best practice in digital content, as well as a broader understanding of the overall media landscape.
• Team player and is able to work independently when required
• Able to apply the relevant elements from the INCA platform into proposals based on the campaign brief received
• Able to understand and capture the key points in the brief requests
• Able to provide recommendations of relevant and suitable partners and formats to address brief objectives and within the budget
• To be pro-active and meticulous, ensuring accurate data is transferred and reflected on documents before signing off.
• To possess project management skills to manage multiple partners/campaigns/requests from internal parties in a timely manner.
• To have the knowledge of report-reading sent by partners and assist in extracting the relevant data to be shared with the agencies for their client.
• Understanding of digital terminology to extract correct information to be reflected in post campaign report
• To be able to evaluate partners independently to ensure only credible digital partners are introduced to the agencies

More about INCA

INCA is GroupM’s brand-safe influencer and content marketing solution. Using proprietary technology, in-house experts, and a network of industry-leading partners, INCA provides influencer selection and content production services, as well content distribution at scale across social and publisher platforms. Our creator partnerships, campaign workflows, and active reporting tools assure full control and brand safety for advertisers and their agencies, while helping them optimize their campaigns towards measurable business outcomes. INCA has operational teams active in 25 markets around the world with 13 in APAC.Learn more at www.inca-global.com

More about GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com Follow @GroupMAPAC on TwitterFollow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

More about GroupM Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.