Gusto Collective is Asia’s leading Brand Technology group and operates in two business domains: crafting tech-powered storytelling for brands and developing immersive technology tools for storytellers.
The company was founded in January 2020 by Aaron Lau, a technology and branding veteran, and renowned business leader. With a mission to future-proof communication for a new generation of consumers, the company specializes in developing tools and immersive content within the spheres of AR/XR, Web2 to Web3 activations, metahuman IPs and emerging AI solutions.
The group has over 200 full-time Gustodians across six offices in Hong Kong, Shanghai, Singapore, Kuala Lumpur, London and Paris. Since its founding, the company has garnered widespread industry recognition as Forbes Asia’s 100 Companies to Watch and as a multi-award winner recognized for excellence in NFT Innovation and creativity. Gusto has recently completed its Seed Plus fundraising at $23 million USD, with Animoca and Gaw Capital leading the round.
The internship will give you a first-hand experience of what goes on behind a luxury Public Relations and Events agency. You can look forward to developing and growing within an agency representing a dynamic array of international and reputable fashion, luxury, lifestyle, beauty, and hospitality clients.
In your day to day, you will:
- Attend, participate, and provide support at client events, meetings, media sessions, and brainstorming sessions as require
- Assist in the development, research, and updating of media lists
- Assist in the production and development of press releases and press kits
- Assist in administrative duties including sorting, collating, mailings, and other administrative functions as assigned
- Sample management for fashion brands - Keeping an accurate inventory of clients’ samples, creation/updating of sample trackers, preparation of loan forms, facilitation of delivery to media/influencers, and follow up on sample returns
- Develop content and other collaterals including press releases, press kits, bios, factsheets, social media campaign briefs, website copies, etc
- Media/influencer outreach, pitching, and liaison for events/campaigns
- Conduct regular media monitoring on coverage, track, analyse, and compile brand reports, and work closely with clients and internal teams to provide regular updates to ensure KPIs are met
- Assist in office housekeeping and cleanliness
To succeed in this role, you will need:
- Passion, interest, and a good understanding of global and industry trends in fashion, beauty, luxury and lifestyle
- Proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment
- To be self-motivated and resourceful, with high levels of initiative
- Excellent written and communication skills with an eye for detail
- Good interpersonal skills
- Flexibility, determination, enthusiasm and the ability to cope well under pressure
- Excellent organisational skills
You can look forward to:
- A wealth of diverse opportunities and challenges to develop and grow your skill sets
- An exciting and dynamic client portfolio of international and reputable brands
- Being involved in a wide range of brand experiences and events
- A highly-supportive and collaborative work environment
- A motivating, fun, and integrated work culture
Related Job Searches:
- Company:
Gusto Collective Singapore Pte. Ltd. - Designation:
PR Account Coordinator (Internship) - Profession:
Marketing / Public Relations - Industry:
Consultancy - Location:
Toa Payoh