Icarus Network Pte Ltd – Digital Marketing Intern

The Digital Marketing Intern will work closely with the marketing team to support various digital marketing initiatives. This role provides a hands-on opportunity to gain practical experience in digital marketing strategies, tools, and techniques. The ideal candidate should be AI savvy and comfortable with utilizing AI-driven tools and platforms for marketing purposes.

Key Responsibilities:

1. Assist in creating and managing digital marketing campaigns across various platforms such as social media, search engines, email, and websites, utilizing AI-driven insights and tools.

2. Conduct market research and analyze performance data with the aid of AI tools to identify trends and insights that can be used to optimize campaign strategies.

3. Collaborate with team members to develop engaging content for digital channels including social media posts, blog articles, and email newsletters, leveraging AI-generated content suggestions where applicable.

4. Monitor and respond to social media interactions, comments, and messages with the support of AI-powered sentiment analysis, enhancing brand engagement and customer relationships.

5. Support SEO efforts by optimizing website content, conducting keyword research, and utilizing AI-based SEO tools to monitor website performance metrics and identify opportunities for improvement.

6. Assist in tracking and reporting key performance indicators (KPIs) with the assistance of AI-powered analytics tools to measure the effectiveness of digital marketing campaigns.

7. Stay up-to-date on industry trends and best practices in digital marketing, including AI-driven marketing technologies and applications, to suggest innovative ideas for campaign improvement.

Qualifications:

1. Currently enrolled in a Bachelor's or Master’s degree program in Marketing, Communications, Business, or related field. Ai savvy preferred

2. Strong written and verbal communication skills.

3. Basic knowledge of digital marketing concepts and tools such as Google Analytics, social media platforms, and email marketing software. Familiarity with AI-driven marketing tools is preferred.

4. Detail-oriented with excellent organizational and time management skills.

5. Ability to work both independently and collaboratively in a fast-paced environment.

6. A passion for digital marketing and willingness to learn and adapt to new technologies and strategies, including those driven by AI advancements.

7. Effectively bilingual in English and Chinese (to competently engage with Chinese-speaking clients)

This is a dynamic opportunity for a motivated individual with a keen interest in AI-driven digital marketing to gain hands-on experience and contribute to the overall success of our marketing efforts.