IDP Education Limited is an ASX listed company that is 50% owned by 38 Australian universities and headquartered in Melbourne, Australia. IDP’s core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training.
We are setting out to be the world's leading platform and connected international student community through building tons of new products to put our customers at the heart of everything we do.
For over 50 years our global network of 93 offices has been helping students to achieve their goals through studying abroad. By pursuing a global education at the beginning of their careers, we help them experience life-changing opportunities. For more than 5,000 employees in more than 50 countries, IDP Education is a specialist employer of choice in major cities across the globe.
If you share our passion in helping people to pursue their dreams through education and thrive in an innovative agile digital culture then come and join us as we undergo our digital revolution.
Purpose
The Marketing Automation Assistant, under the direction of the SEA Regional Marketing Automation team will support the design and deployment of marketing campaigns across 7 SEA countries. This position will also be involved in campaign assets creation and localisation, analysis and reporting and the execution of marketing automation opportunities.
Key Essential Duties and Responsibilities:
- Creation and adaptation of email/Sms templates and campaign set up within the marketing automation platform for SEA countries
- Assist in all facets of marketing automation efforts to effectively communicate key information to the SEA marketing stakeholders and content to appropriate audiences
- Conduct a variety of A/B tests within campaigns
- Co-ordination with the SEA marketing stakeholders to assure a timely and accurate material delivery and consistency in brand voice and messaging
- Work with SEA regional team members to co-ordinate the required content assets such as copy, imagery and related details
- And any other duties as assigned.
Requirements:
Pursuing Marketing-related diploma/degree or with relevant marketing experience
The ideal candidate is a data-driven, creative, analytical thinker, who excels in applying marketing and organizational skills while working cross-functionally in a rapidly changing environment.
Skills:
- Proficiency in Microsoft Office applications; Knowledge of Photoshop is a plus
- Basic knowledge of standard HTML coding
- Excellent proofreading skills
Experience:
- Classroom or hands-on experience with digital and/or content marketing, with an understanding of consumer behaviour, or email/marketing automation platforms preferred
- A strong attention to detail and ability to work with deadlines
- An ability to multitask in a fast-paced, deadline-driven environment and organize tasks based upon changing priorities and overarching department goals
- Good interpersonal skills to ensure an ability to maintain quality working relationships internally and externally
- A positive attitude, self-confidence, professionalism, integrity and a strong work ethic
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IDP Education Limited Singapore Branch - Designation:
Marketing Automation Assistant - SEA - Profession:
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