Informa Tech – Marketing Associate

Responsible for contributing to the conversion of Audience Prospects into monetised audiences; seeking to convert a qualified audience prospect to a delegate to a Physical, Virtual or Hybrid event, to a lead for Marketing Services, a student to Training, equally for retention/renewal, retaining paid customers and attendees.

Areas of Responsibility & Accountability

• Implement and execute marketing campaigns that encourage audience Prospects to walk through the buying cycle from awareness to interest, desire and ultimately (e-commerce) action (and Advocacy). (Physical, Virtual & Hybrid Events)
• Includes email marketing, organic social media postings, content creation (e.g. blog posts, short videos), managing sponsorship recruitment and partnership commitments, managing event logistics (e.g. registrations). 
• Reporting on campaign results
• SEO & SEM experience a plus

Best practice/measuring performance/innovation & product development

• Contribute to best practice marketing environment, driving efficiency and effectiveness. Utilise the Marketing Excellence tools and approach. Driving for continuous improvement.
• Maximises usage of Informa systems and processes, adopting a best practice and facilitating developments in line with internal and external requirements
• Contributes to reporting processes and providing weekly KPI reporting.
• Collaborates with colleagues within the Market Pillar and beyond with a customer first focus

Qualifications

• Prior proven Marketing experience an advantage as is the ability to contribute towards and support the conversion of audience prospects into monetized audience.
• Able to build and maintain relationships and understanding customer needs.
• Competent in managing stakeholders internally and externally
• Strong collaboration and communication skills written, verbal, and presentation
• Prior experience of managing project activity, ability to prioritise and manage time efficiently.
• Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and assume greater responsibility.
• Attention to detail and organisational skills
• Can-do attitude and adaptability to work in a fast-paced environment