Innovate Marketing Studio – Freelance Email Marketing Specialist

Innovate Marketing Studio is looking for a skilled Email Marketing Specialist to join our dynamic team. The ideal candidate will have a strong background in email marketing, including designing templates, managing campaigns, and optimizing performance through data-driven strategies.

Job Scope:

• Template Design: Create email templates that align with client branding, ensuring a visually appealing and cohesive look for all email communications.
• Campaign Management: Set up and manage email marketing campaigns, ensuring timely and effective delivery.
• List Management: Handle email list management and segmentation to ensure targeted and relevant communications.
• Responsive Design: Ensure all email templates are responsive and optimized for both mobile and desktop devices.
• Performance Tracking: Track and report on the performance of email campaigns, providing insights and recommendations for improvement.
• A/B Testing: Conduct A/B testing on email campaigns to determine the most effective strategies and optimize performance.
• Advanced Segmentation: Utilize advanced segmentation techniques to deliver personalized content to different audience segments.
• Marketing Automation: Develop and manage marketing automation workflows to streamline processes and enhance campaign efficiency.
• Analytics and Reporting: Use advanced analytics to track campaign performance and ROI, providing detailed monthly reports.
• Strategic Consulting: Offer strategic consulting sessions to help clients optimize and grow their email marketing campaigns.

Key Responsibilities:

• Design and develop email templates that reflect client branding and objectives.
• Manage the end-to-end execution of email marketing campaigns.
• Implement list management and segmentation strategies to improve targeting and engagement.
• Ensure all emails are optimized for mobile and desktop viewing.
• Track, analyze, and report on the performance of email campaigns, offering insights and recommendations.
• Conduct A/B tests to identify the most effective email marketing strategies.
• Utilize advanced segmentation and personalization techniques to enhance email relevance and effectiveness.
• Create and manage marketing automation workflows to streamline campaign processes.
• Provide clients with detailed performance reports and strategic recommendations.
• Engage in regular review sessions to refine and improve email marketing strategies.

Qualifications:

• Proven experience as an Email Marketing Specialist or in a similar role.
• Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot).
• Strong understanding of email marketing best practices, including design, segmentation, and deliverability.
• Experience with responsive design and ensuring emails are optimized for all devices.
• Analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Knowledge of marketing automation tools and techniques.
• Creative mindset with attention to detail and a strong eye for design.

Innovate Marketing Studio is committed to fostering a diverse and inclusive work environment. We encourage applications from all qualified individuals and look forward to welcoming a new member to our team.

Please note that the salary for this position will depend on the number of projects you take on.