Innovate Marketing Studio – Freelance Influencer / Kol Marketing Specialist

We are seeking a talented and experienced Freelance Influencer/KOL Marketing Specialist to join our team. The ideal candidate will have a passion for social media, a keen eye for detail, and a proven track record in managing influencer marketing campaigns. This role involves working closely with influencers and key opinion leaders (KOLs) to create engaging content, manage campaigns, and provide detailed analytics and reporting.

Responsibilities:

Storyboard and Scripting:

• Develop initial storyboards for influencer content.

• Provide scripting guidance and support for influencers to ensure alignment with brand messaging.

Content Creation and Posting:

• Collaborate with nano, micro, and mid-tier influencers to create content aligned with the business's target market.

• Manage User-Generated Content (UGC) creation in line with the storyboard.

• Post content on influencers' social media pages and client's social media accounts.

Campaign Management:

• Manage influencer briefs and campaign guidelines.

• Conduct audits of influencer content (videos/photos) to ensure alignment with brand message and quality standards.

Promotional Activities:

• Coordinate and manage promotional activities, including giveaways and integrated promotional campaigns.

Analytics and Reporting:

• Provide basic to advanced campaign analytics and reporting on performance metrics, audience engagement, and ROI.

• Offer strategic insights and recommendations for campaign optimization and growth.

Qualifications:

• Proven experience in influencer/KOL marketing, social media management, or related field.

• Strong understanding of social media platforms and influencer marketing trends.

• Excellent communication and collaboration skills.

• Ability to create compelling storyboards and provide effective scripting support.

• Strong analytical skills with the ability to interpret data and provide actionable insights.

• Highly organized with excellent attention to detail.

Preferred Skills:

• Experience working with nano, micro, and mid-tier influencers.

• Familiarity with UGC management and social media posting best practices.

• Proficiency in campaign management and content auditing.

• Knowledge of promotional activities coordination and management.

Additional Information: This is a freelance position with the potential for ongoing collaboration based on performance and project needs. The candidate should be able to work independently, meet deadlines, and deliver high-quality work consistently.

Please note that the salary for this position will depend on the number of projects you take on.