Innovate Marketing Studio – Freelance Lead Generation Specialist

We are seeking a Freelance Lead Generation Specialist to join our dynamic team. The ideal candidate will be responsible for attracting and converting prospects into potential customers, playing a crucial role in our sales and marketing efforts.

Key Responsibilities:

• Lead Generation: Develop and implement strategies to attract and convert prospects into leads.

• Content Marketing: Create and manage valuable content such as blog posts, ebooks, guides, webinars, infographics, and whitepapers to capture leads.

• SEO: Optimize website content to improve search engine rankings and attract organic traffic.

• Email Marketing: Execute targeted email campaigns to engage potential leads, including newsletters and lead nurturing sequences.

• Social Media Marketing: Engage with prospects on platforms like LinkedIn, Facebook, Instagram, and TikTok through posts, contests, giveaways, and influencer partnerships.

• Paid Advertising: Utilize PPC, display ads, and retargeting campaigns to attract and capture leads.

• Webinars and Events: Host informative sessions and events to generate interest and gather contact information.

• Referral Programs: Encourage and manage customer referral programs to generate new leads.

• Cold Calling/Outreach: Conduct direct outreach to potential leads via phone calls and emails.

Deliverables:

• Lead Lists: Compile and maintain a list of contacts gathered through various lead generation methods.

• Landing Pages: Design and optimize landing pages to capture lead information effectively.

• Content Offers: Create engaging content offers, such as ebooks, whitepapers, and guides, for lead capture.

• Email Campaigns: Develop and execute a series of targeted email campaigns to potential leads.

• SEO Reports: Provide insights and reports on keyword rankings, traffic, and SEO performance.

• Ad Campaign Reports: Generate performance metrics for paid advertising campaigns.

• Analytics Dashboards: Create comprehensive views of lead generation metrics and performance.

• Webinar Registrations: Manage lists of attendees and their contact information from webinars and events.

• Social Media Engagement Reports: Track and report on social media activities and lead engagement.

• CRM Integration: Ensure seamless integration of lead data into the CRM system for further nurturing.

Qualifications:

• Proven experience in lead generation or a similar role.

• Strong understanding of various lead generation methods and strategies.

• Proficiency in content marketing, SEO, email marketing, social media marketing, and paid advertising.

• Excellent communication and interpersonal skills.

• Ability to work independently and manage multiple tasks effectively.

• Strong analytical and reporting skills.

Compensation:

• Competitive freelance rates, commensurate with experience and skills.

Please note that the salary for this position will depend on the number of projects you take on.