Innovate Marketing Studio – Freelance Paid Advertisement Specialist

Responsibilities:

Platforms Managed

• Oversee up to 1-4 social media platforms (e.g., Facebook, Instagram, TikTok, Google).

Content Creation

• Develop custom graphics, images, and animated posts.

• Create compelling ad copy for various platforms.

• Conduct comprehensive keyword and hashtag research.

• Execute advanced audience targeting strategies (e.g., lookalike audiences, retargeting).

Campaign Management

• Strategic setup and optimization of ad campaigns.

• Manage and monitor up to 1-8 ads per client monthly.

• Perform A/B testing of ad variations for improved performance.

• Continuously refine ad targeting and scheduling.

• Implement dynamic audience segmentation based on user behavior.

Reporting and Analysis

• Generate detailed weekly ad performance reports.

• Provide actionable insights on Engagement Rate, Reach and Impressions, Click-Through Rate (CTR), Conversion Rate, Follower Growth Rate, Customer Engagement, ROI (for ads), and Website Traffic from social media.

Client Engagement

1. Utilize client-provided content effectively.

2. Respond to client inquiries and provide up to 1-3 revisions for ad content and strategy.

Requirements:

1. Proven experience in managing social media ads (Facebook, Instagram, TikTok, Google Ads).

2. Certification in relevant ad platforms is highly desirable.

If you are a strategic and results-driven paid ad specialist with a passion for driving successful ad campaigns, we would love to hear from you. Join us at IMS and help our clients achieve their marketing goals with your expertise.

Please note that the salary for this position will depend on the number of projects you take on.