Innovate Marketing Studio – Freelance SEO Specialist

Innovate Marketing Studio is seeking a skilled Freelance SEO Specialist to join our team. The ideal candidate will have a deep understanding of SEO principles and the ability to execute various on-page, off-page, technical, local, content, e-commerce, and analytics SEO strategies to improve our clients' online visibility and performance.

Job Scope:

1. On-Page SEO:

Content Optimization

• Conduct keyword research to identify relevant keywords.
• Optimize content with strategically placed keywords in titles, headings, and body content.
• Create high-quality, valuable, and engaging content that meets user intent.

HTML Elements

• Optimize meta tags, headers, and URL structure.
• Implement internal linking strategies to enhance site navigation and authority.

Technical SEO

• Improve page speed and ensure mobile-friendliness.
• Secure websites with SSL/HTTPS.

User Experience (UX)

• Optimize images and enhance readability.
• Implement schema markup and canonical tags.

2. Off-Page SEO:

Link Building

• Acquire high-quality backlinks and engage in guest blogging.

Social Media Marketing

• Promote content on social media and build engagement.

Influencer Outreach

• Partner with influencers and manage brand mentions.

Online Reputation Management

• Encourage positive reviews and manage online reputation.

Content Marketing

• Syndicate and distribute content across various platforms.

Local SEO

• Manage local listings and citations.

Forums and Communities

• Engage in forums and Q&A sites to build authority and drive traffic.

3. Technical SEO:

Website Speed Optimization

• Improve page load times and enable browser caching.

Mobile-Friendliness

• Ensure responsive design and address mobile usability issues.

Secure Sockets Layer (SSL)

• Implement HTTPS to secure data and improve rankings.

XML Sitemap

• Create, submit, and update XML sitemaps.

Robots.txt File

• Optimize robots.txt files for better crawl control.

Structured Data (Schema Markup)

• Implement schema markup for enhanced search result listings.

Canonicalization

• Use canonical tags to prevent duplicate content issues.

URL Structure

• Create SEO-friendly and consistent URLs.

Crawl Errors

• Monitor and fix crawl errors using tools like Google Search Console.

Site Architecture

• Design a logical site structure and establish a hierarchy of importance.

Duplicate Content

• Ensure content uniqueness and resolve duplicate content issues.

Log File Analysis

• Analyze server logs for crawling insights and improvements.

4. Local SEO:

Google My Business Optimization

• Create and optimize GMB profiles.

Local Citations

• List businesses in local directories with consistent NAP information.

On-Page SEO

• Utilize local keywords and create location-specific pages.

Customer Reviews Management

• Encourage and respond to customer reviews.

Local Content

• Create blog posts and resource pages focused on local information.

Backlinks

• Obtain backlinks from local websites.

Social Media

• Engage locally and geotag posts for visibility.

Mobile Optimization

• Ensure mobile-friendly design and fast loading speed.

5. Content SEO:

Blogging

• Create high-quality blog content regularly.

Content Strategy

• Develop content plans aligning with SEO goals.

Evergreen Content Creation

• Create long-lasting content that remains relevant.

Various Content Types

• Optimize product pages, landing pages, infographics, videos, guides, and tutorials.

Content Audits

• Analyze existing content for optimization opportunities.

6. E-commerce SEO:

Product and Category Page Optimization

• Optimize product titles, descriptions, and URLs.

Technical SEO

• Implement improvements specific to e-commerce platforms.

Content Marketing

• Create content to attract and inform potential customers.

Link Building

• Acquire backlinks to increase domain authority.

User Experience Optimization

• Improve site navigation and layout.

Local SEO

• Optimize for local searches.

On-Page and Off-Page SEO

• Use meta tags, headers, and internal linking, and promote through various platforms.

Customer Reviews Integration

• Encourage and display customer reviews.

7. Analytics and Reporting:

SEO Audits

• Conduct comprehensive audits to identify and address issues.

Performance Tracking

• Use tools like Google Analytics and Google Search Console.

Regular Reporting

• Provide detailed reports on SEO performance with insights and recommendations.

Various Analytics

• Track web, social media, SEO, email, PPC, sales, customer, and financial analytics.

Requirements:

• Proven experience in SEO and digital marketing.
• Proficiency in SEO tools and software.
• Strong analytical skills and data-driven thinking.
• Excellent communication and collaboration skills.
• Up-to-date with the latest trends and best practices in SEO.

If you are passionate about SEO and meet the requirements, we would love to hear from you. Join us in helping our clients achieve their digital marketing goals.

Please note that the salary for this position will depend on the number of projects you take on.