Insight Vacations – Marketing Intern

 The main accountabilities of this position are:

• Support and manage marketing and promotional activities
• Working very closely with the sales colleagues to manage the Asia marketing plan and budget, to drive market growth and brand awareness
• Partnership with travel agents, airlines, tourism boards, banks, associations and publications to create brand awareness

This position will be working closely with the Sales, PR, Reservation & global Marketing teams to achieve revenue and market share. You will also be responsible for producing sales report and analysing trends and results.

Duties & Responsibilities

Working with The President, Asia to ensure appropriate spending of marketing dollars to generate expected result. Develop campaigns and provide support on all A&P related matters.

• Organise promotional activities with travel agents, consumers, General Sales Agents, airlines, tourism boards, trade show organizers, design houses, public relations, advertising & media agencies.

Activities include:

• Advertising - both print and digital
• Design of sales and marketing collateral such as EDMs, brochures, fact sheets.
• Communications / Copywriting
• Maintain budget to achieve marketing goals and promotional activity planned.
• Establish close working relationships with vendors, like designers, printers, mailing houses, etc.
• Coordinate marketing collaterals (e.g. brochure, banners, posters etc)  and manage the quantities, shipment (customs regulations), warehouse storage and vet through terms & conditions page for Asia edition.
• Get quotation for venues, advertising and overall vendor and supplier management
• Create and manage detailed proposals for launches, including timelines, venues, vendors, staffing, and budgets etc.
• Coordinate travel fairs, including booth selection, booth setup, collaterals, duty roster etc.
• Vet and confirm all invoices (e.g. launch, A&P etc) are in order before processing by Accounts Department in Singapore for payment.
• Co-ordinate with global web team (e.g. uploading of monthly e-newsletter onto web, updating of agents’ contact details, latest tour status, latest promotions etc).
• Communicate all product, tour-related, sales and promotion information to all trade partners as well as sales, marketing and reservations teams
• Handle the feedback from our guests by replying with an acknowledgement email and forward to Customer Relations Department in Geneva for follow-up
• Coordinate agents’ training
• Prepare sales report and analysing trends and results
• Utilizing social media marketing, eg. Facebook, linkedin, twitter, to its full ability
• Support and assist The President, Asia to manage, co-ordinate and execute all business requirements