Insole Lab (formerly known as Foot Hero) is an early-stage start-up that aims to make fully customised insoles affordable and accessible to everyone. We focus on leveraging technology to help the world move pain-free. As winners of the largest pitch competition in Southeast Asia, Insole lab was recently incubated into accelerators in Singapore and Western Australia.
We are rapidly expanding and looking for driven talents with a hunger to learn and a desire to make an impact. You will work directly with the founders and be involved in the planning and executing of strategic initiatives such as digital marketing campaigns, sales outreach initiatives, etc. We're looking for someone to be responsible for contributing to the growth strategy across digital channels under the company. We need a team member who takes the initiative to sense problems, design solutions, and steer the business in new directions.
As an early-stage start-up, there is a lot to be done and we are open to discussing your desired takeaways. If you are someone who wants to take charge of marketing campaigns and demonstrate real, measurable impact, we want you on our team!
Responsibilities and Duties
Contribute actively during brainstorming and creative ideation sessions
Take charge of social media calendar and design digital media for online campaigns
Create written content across various digital channels (i.e., socials, website, blog, campaigns, etc.)
Leverage data and analytics to find new optimization opportunities and identify key drivers for customer acquisition
Perform weekly social media reporting to measure and communicate the effectiveness of growth initiatives, and channels performance
Take ownership of workflows as required or as defined from time to time
What You’ll Bring
Hunger to deliver and design marketing solutions for existing problems
Experience in managing and creating content on social media channels (Facebook, Instagram, and Tik Tok)
Good knowledge of digital marketing channels and analytical tools to measure KPIs
Excellent copywriting, editing, and proof-reading skills
[Added bonus!] Graphic design experience/ good eye for aesthetics
Insole Lab is committed to diversity and inclusion. We welcome all applicants regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.
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