We are IPG Mediabrands, a new world agency group designed with dynamic marketing at its core.
We are 8,500 marketing communication, media and technology specialists in over 130 countries. We are a diverse group of innovators, technologists, designers, scientists, musicians, strategists, buyers, thinkers, planners and mathematicians that are committed to building new solutions for the world’s top brands.
We are dynamic, empowered and entrepreneurial.
Key responsibilities:
- Support in Digital media proposals
Working closely with Media Planners in analysing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective and efficient way possible.
To collect and analyse information about different media channels such as newspapers, magazines, television, radio, cinema, internet and outdoor media such as posters and digital billboards with regards to consumer behaviour, circulation, audience trends and the impact of different methods.
You will also be working closely with Media Buyers to negotiate and place all media for existing clients and new business.
Liaise between creative agencies, media owners, ad serving tools and the planning team.
Manage advertising campaigns to track success against KPIs, through on-going monitoring and regular campaign optimization.
Generate post campaign report and analysis. Perform other supporting duties such as generation of client’s spend report, competitive advertising spend report, pre-campaign delivery projection data/report, etc.
Required skills & traits:
- Studies in Advertising, Marketing, Business Administration, and/or Mathematics, Statistics preferred
- Excellent written and verbal communication and presentation skills
- Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
- Demonstrated critical thinking and problem-solving abilities
- Great knowledge in Excel & Powerpoint
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- Company:
IPG Mediabrands (S) Pte Ltd - Designation:
Digital Intern - Profession:
Customer Service / Communications, Design / Creative, Marketing / Public Relations - Industry:
Creative / Media