IUIGA ( /aɪ ju: 'gɑ:/ ) is a disruptive online retailer targeting home and living products, and we live by this promise - To offer quality products at genuine prices.
IUIGA was born as we pondered over one question: “Why pay so much for quality?”It is no secret that traditional retailers mark up their products by 8 to 15 times what it costs to produce them. Consumers are led into believing that the price premium they are paying goes into the higher quality they are getting. But that is not always true, yet no one has really done anything about it.
We believe that consumers have the right to know how much quality truly costs. IUIGA's mission is to challenge the status quo in the traditional retail business - by scouring the globe to work directly with the best in class designer brand manufacturers, cutting out traditional brand premiums and passing on these cost savings to our consumers. We welcome talented individuals who are passionate about what they do.
IUIGA is looking for a Product Marketing Executive with an interest in creating better everyday products, someone keen, analytical and results-oriented. If you would love to experience in working in a start-up growing at an accelerated speed, and you think you tick most of the requirements, come join us! If you are constantly updated on the latest marketing trends and happenings, love all things aesthetic and minimalist and have interests in product marketing techniques, lifestyle and travel, then we want you!
- Study products and translate technical details into benefits for the user
- Follow and analyse market trends to position products
- Develop product marketing strategies (pricing, advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product features, releases and an ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
- Any other duties as assigned by the Management
REQUIREMENTS:
- At least Bachelor’s Degree/Post graduate Diploma/Professional Degree in Marketing, Communications or equivalent
- Proven written communication skills, and a passion for writing both short and long copy
- Familiarity with key social media tools such as Facebook and Instagram
- Comfortable with working with Microsoft Office and Google Drive
- Excellent attention to detail and a high motivation to learn
- Ability to work collaboratively with a team
- Must be fluent in both English and Mandarin
Related Job Searches:
- Company:
IUIGA Technologies Pte Ltd - Designation:
Product Marketing Executive - Profession:
Marketing / Public Relations - Industry:
Retail / eCommerce - Location:
Geylang