JBN, Asia’s leading creative content agency is looking for a Copywriter to join our expanding Singapore team.
If you have an in-depth knowledge in creating online content and advertising copy across multiple digital formats, and are adept at producing engaging copy across different sectors (from beauty to banking), we want to hear from you.
We’re looking for a proactive and passionate collaborator that understands the needs and nuances of their target audience and is confident and fluent in both spoken and written English, with experience in Traditional Chinese and Simplified Chinese a bonus.
You will have a degree in media or communications and at least three years’ agency experience in creating engaging content that delivers the largest possible user engagement. You will be especially passionate about industry trends in content and how they influence the local and regional markets.
Experience of working with data and reporting tools to provide analysis and learnings to create actionable insights, as well as an ability to optimise and drive performance is a must.
Responsibilities
- · Ideate memorable multi-platform communications for a dynamic spectrum of clients
- · Deliver outstanding, concise, targeted digital copy that serves call-to-action or campaign goals
- · Ensure copy is inspiring, accurate and channel-appropriate, whilst meeting business requirements and KPIs
- · Work closely with the creative teams to develop ideas and concept development of complex projects including strategy, target audience, narrative, and production of copy at scale
- · Edit, proofread and improve copy to ensure content is on brief, and on brand
- · Understand the customer engagement and buying journey and understand the role content plays
- · Collaborate with creative and strategy to bring a consistent brand approach to all editorial assets
- · Collaborate with designers, editors, and clients to ensure that all briefs are fully delivered
- · Understand UX and how copy can be effectively used for new promotions and product launches across multiple channels.
- · Understand data and analytics in order to track and optimise KPIs
- · Understand SEO content and be able to implement it successfully in short and long form copy
- · Undertake regular research to assist with wider editorial projects and deliver editorial content strategies
A salary package commensurate with experience and qualifications is in store for the successful candidate!
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