At JCDecaux, you'll be part of the world's No. 1 outdoor advertising company. Employing more than 10,000 people globally, the Group is present in more than 80 different countries and generated revenues of more than €3,570M in 2023.
It all started in 1964, when our founder Jean-Claude Decaux had an idea that would change cities across the world - to provide and maintain bus shelters free of charge - paid for by the advertising posters displayed on them.
Today, JCDecaux Singapore reaches millions of people every day with our advertising products and services that enliven the cityscape and spark conversations. We enable iconic brands and household names to engage with their customers in a unique way whilst helping to shape the look and feel of the outdoor advertising landscape. Our talented people contribute across a wide range of roles; ensuring our clients are connecting with the right audience at Changi Airport, in shopping malls like ION Orchard, Jewel, Raffles City, at bus shelters across the island, in the cinemas and creative media spaces.
Since 2016, JCDecaux Singapore has been awarded the Bizsafe star by the Workplace Safety and Health Council of Singapore, demonstrating our excellence in the WHS (Work Health and Safety) management system. In 2019, we obtained ISO 45001 certificate which is an international standard for health and safety at work. Bizsafe Star Certification and ISO 45001 complement JCDecaux Group's Health & Safety Policy to ensure safer and healthier workplace practices not just for JCDecaux employees but our suppliers and partners too.
Voted by clients and agencies as the number one out-of-home media company 10th times over the past decade, we are inclusive, fair and family friendly. We believe that diversity of thought, experience and background provides the platform for great creativity. We value and support our people and believe our people make the difference.
Job Description
- Plan and manage the implementation of marketing activities throughout the year across Airport and Downtown advertising businesses, including Streetside, Malls, Large Format and Cinema.
- Support the sales and business development teams to craft campaigns and pitches that attract new business and retain existing clients.
- Work with the Data Analyst and Creative Team to develop compelling marketing content that inspires and creates demand, leveraging a comprehensive mix of insights, data, creative design, campaign photography, and videos to deliver powerful storytelling.
- Conduct surveys to gather insights for case studies and generate detailed reports evaluating the success of client campaigns.
- Develop and manage copy and content writing for collaterals, case studies, press-related materials, and other marketing assets.
- Ensure that JCDecaux’s brand image, positioning, and core values are effectively communicated through all marketing content to educate, excite, and inspire a diverse audience, including media, creative agencies, and specialists in digital and outdoor advertising.
- Research and monitor competitor activity to stay abreast of market dynamics.
- Oversee the coordination of sponsorships, events, and media activities for the organisation.
- Organise client appreciation events and activities. Explore and recommend new, creative ways to engage with existing and potential clients.
- Monitor marketing campaign performance across various platforms, adjusting plans based on emerging trends and market opportunities.
- Build strong, trusted and collaborative relationships with internal and external stakeholders.
- Oversee marketing projects to ensure they meet milestones, adhere to deadlines, stay within budget, and support the preparation of reports.
Requirements
- Minimum 3-5 years of experience in communications and digital marketing.
- Bachelor's degree in Marketing or Mass Communication.
- Proven success in marketing management with strong project management skills.
- Strong analytical skills, including market research, competitor analysis, and performance tracking.
- Ability to prioritize and multitask effectively in a fast-paced environment.
- Creative marketer with a hands-on approach.
- Excellent written and verbal communication skills.
- Experience in B2B marketing is advantageous.
- People management experience preferred.
- Background in media advertising, digital agency, or ad tech industry is a plus.
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- Company:
JCDecaux Out Of Home Advertising Pte Ltd - Designation:
Marketing Manager - Profession:
Marketing / Public Relations - Industry:
Advertising / Event / Exhibit - Location:
Downtown Core