Kamelean Group Ltd – Digital CRM Manager

The CRM Manager is responsible for customer communications, ensuring brand and marketing messages are communicated effectively. The role involves managing communications through all digital touch points including email, text message and through digital marketing channels such as Facebook, Google, and affiliation.

The ultimate goal of the role is to, through effective communication, drive new acquisitions and retaining existing customers. Main responsibilities include:

1. CRMa. Identify appropriate tools to help enable CRM activityb. Work with the Ecommerce and Marketing teams to define CRM strategy.c. Define, build and optimize email, text message journeys specific to target audiences, purchase history and customer lifecycle. Segment database and customer so communications can be targeted effectively.d. Map customer journeys, refine and optimize journey to ensure best customer experience in a cost effective manner

2. Digital Marketing Management. Co-ordinate digital marketing strategy, ensuring marketing priorities are appropriately promoted though paid digital media. Analyse and report on the effectiveness of digital marketing efforts.

3. CRO, UX, UI. Establish a development roadmap to enhance onsite experience, increasing conversion b. Evaluate and optimize customer journeys, enhancing usability, design and contentc. Report website traffic and conversion performance. Understand onsite customer geographic / socio-demographic profiles and optimise on site journeys and digital marketing

Attributes and Skills include:

• Excellent understanding of customer acquisition and retention via digital marketing and CRM.

• Up to date knowledge and familiarity of digital marketing best practices

• Knowledge of affiliate marketing pricing models (CPA, CPC, CPM).

• Data and insight driven. Ability to disseminate and make decisions based on large and varied data sets

• Strong analytically to track web/social media metrics, performance & user journey

• Great content marketing skills with ability to communicate effectively• Strong written and verbal communication skills

• Working knowledge of web analytics and reporting.

• Strong knowledge of Microsoft Office, specifically Excel for quantitative analysis and reporting.

• Self-starter with a proven capacity to step into complex roles, identify key stakeholders and resources, and work collaboratively to deliver results.

Education and Experience:

• Proven CRM and digital marketing management experience

• Knowledge of customer acquisition and retention strategies and best practice.

• Understanding of current online marketing concepts, strategy and best practice.

• Marketing / Business / Ecommerce bachelor degree or equivalent.