Founded in 2016, Kobe has quickly established itself as a leading influencer marketing agency by specialising in creative ideation and results-driven campaigns with its proprietary influencer data and patented management system.
With access to over 14 million creators globally, Kobe effectively matches brands with influencers to engage target audiences.
The agency’s excellence is underscored by its consecutive Gold Awards for Influencer Agency of the Year since 2020, highlighting its success in delivering impactful marketing strategies and solidifying its reputation in the industry.
Responsibilities:
Public Relations:
- Develop and implement comprehensive PR strategies to enhance KOBE's brand visibility and media presence.
- Secure media features, mentions, and interviews on marketing publication platforms, radio stations, newspapers, and TV channels.
- Build and maintain strong relationships with journalists, editors, and influencers within the marketing and media industry.
- Write and distribute press releases, media pitches, and other PR materials to targeted media outlets.
- Monitor and analyze media coverage and PR campaign performance, providing regular reports and insights to the team.
- Stay updated on industry trends and media landscape changes to identify new PR opportunities.
Content Creation:
- Create high-quality written content, including articles, blog posts, and social media updates.
- Produce engaging visual content such as infographics, graphics, and images for various platforms.
- Develop compelling video content, including scripting, filming, editing, and post-production.
- Conduct research to ensure content is accurate, relevant, and up-to-date.
- Interview clients, influencers, and industry experts to generate original content.
- Edit and proofread content to ensure it is free of errors and adheres to editorial guidelines.
- Develop and maintain an editorial calendar to ensure timely delivery of content.
Collaboration & Analysis:
- Collaborate with internal teams, including marketing, content, and social media, to align PR efforts with overall company goals.
- Monitor and analyze content performance using analytics tools and provide recommendations for improvement.
- Stay updated with industry trends and best practices in content marketing and development.
Kindly note that only shortlisted candidates will be notified.
Related Job Searches:
- Company:
Kobe Global Technologies Pte. Ltd. - Designation:
PR & Content Intern - Profession:
Advertising / Media - Industry:
Creative / Media - Location:
Novena