THE KEY INGREDIENTS
As Singaporeans, Chinese, and Peranakans, food has always been our chief passion. And passion, indeed, is a chief ingredient, above Otah, Sambal Chilli, Assam and Curry.
Our founders, Lee Wee, Ben and Mark grew up surrounded by food. Our big family gathers once a week for an authentic Nonya feast, a spread consisting of mouth-wateringly scrumptious cuisine. We would invite you there, surely, but with 20 family members already present (and growing), there’s hardly any room for guests!
So we devised a plan to share our delectable family flavours with the masses.
OUR HUMBLE BEGINNINGS
We set up a stall along Old Airport Road, and at that stall, our mother imparted to us the family heritage recipes.
OUR MARK
Our youngest brother Mark invented our iconic giant aluminium Otah signboard which was first displayed at Old Airport Road outlet. It was handcrafted and painted together with second brother Ben, something which left a deep impression on our customers today.
OUR RECIPES
Our second brother Ben and youngest brother Mark set about immediately to gain tutelage in cooking from our mother, and apply those techniques to food familiar to Singaporeans: Otah, Nasi Lemak and Curry.
OUR PROCESS
We set up default division of labour where Lee Wee found the best quality ingredients and suppliers, whilst Ben, Mark and wife Angeline managed operations and sales. Up to today, we are still personally sourcing for ingredients, to ensure only the best quality for our customers and clients.
- Develop and implement brand strategy
- Plan and implement communication and promotion strategies through creative graphic design
- Brand communications to internal and external stakeholders
- Research and analysis of consumer trends to proactively respond to changing consumer demands and feedback
- Manage day-to-day activities involving all marketing and promotional efforts, including campaign tracking and reporting
- Copywriting duties for products launched under the brand
- Any other ad hoc duties as needed
- Excellent communication skills
- Excellent visionary with strength in strategic and analytical thinking
- Ability to work within tight deadlines and well-organized in handling multiple on-going projects
- Team player who is able to function well with minimal supervision
- Proficient in Microsoft Office
- Strong presentation skills and an ability to communicate brand strategy to internal stakeholders
- Current polytechnic student in Marketing, Communications, Graphic Design or Business Management
- Experience with Adobe Illustrator/Photoshop
- Experience in managing stakeholder relations
- Training and coaching will be provided
- Opportunities for professional and personal growth
- Closely-knit culture
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- Company:
Lee Wee & Brothers' Foodstuff Pte Ltd - Designation:
Intern, Design and Brand Management - Profession:
Design / Creative - Industry:
Food Services / F&B - Location:
Hougang