Lumina Live! Pte Ltd – Internship For Commercial Partnerships Strategy / Sponsorship

Responsibilities / Objectives:-

Target Brands Research & Interactive Target Database

Build a detailed interactive, target database to enable the Company to run an effective and an efficient sales process.

• Identify the top 10/20 brands by category on a global / regional / territory basis dependent on the “make-up” of each identified category.
• Input key data/criteria into an interactive global database (e.g.)
  • Business name
  • Key contacts / contact details
  • Key financial data
  • Infrastructure
  • Key territories
  • Marketing & sponsorship investment
  • No. employees etc..
• Database to be capable of interrogation at a number of identified commercial levels: (e.g)
  • Category
  • Region / geography
  • Revenues
  • Marketing investment
  • Sponsorship investment
• Database to identify key strategic data that might inform a commercial interaction.

Create “1 page” research document for Top 50 / Top 100 target brands agreed by the Company Partner – Commercial & Asia.

Display Thought-Leadership

• Work independently, and add strategic value to the task whilst aligning everything with key stakeholders within the Company
• Research tools that will enable the most effective use of the developed database
• Provide recommendations for the effective management of the database going forward

Key Measures of Success

• Build a database of 1000+ brands capable of ‘interrogation’
• Ensure the database can be easily and effectively maintained on an on-going basis
• Effectively research prospective categories in line with the strategic objectives of the Consumer Platform
• Network effectively where required to ensure the ‘authenticity’ of the data.
• Positive engagement with business stakeholders