The Mercedes-Benz Group AG (former Daimler AG) is one of the world's most successful automotive companies. With Mercedes-Benz AG, we are one of the leading global suppliers of premium and luxury cars and vans.
Our founders, Gottlieb Daimler and Carl Benz, made history by inventing the automobile in 1886. As a pioneer of automotive engineering, Mercedes-Benz sees shaping the future of mobility in a safe and sustainable way as both a motivation and obligation. The brand with the three-pointed star pursues the goal to go all electric. Shifting from electric-first to electric-only, we are accelerating toward an emissions-free and software-driven future.
We are present in nearly every country in the world and have production facilities in Europe, North and Latin America, Asia and Africa. In addition to Mercedes-Benz, the world's most valuable luxury automotive brand (source: Interbrand study, 20 Oct. 2021), Mercedes-AMG, Mercedes-Maybach, Mercedes-EQ and Mercedes me as well as the brands of Mercedes-Benz Mobility: Mercedes-Benz Bank, Mercedes-Benz Financial Services and Athlon.
Mercedes-Benz is proud to be Singapore’s #1 luxury automotive brand for nine consecutive years. Be part of our success story. #Mercedes-BenzSG
It's all about the Star!
We offer you the opportunity to gain exposure and experience on how a multinational corporation is driven by diversity, commitment and passion – especially in the company that invented the automobile and has been innovating ever since. You can look forward to a series of varied assignments within challenging projects where you work independently and give you insights into the organizational and productive processes of a globally operating automobile manufacturer.
This position is for a highly-charged graduate who has an eye for all things luxury. You will be part of the the newly-minted Customer Excitement team within Mercedes-Benz Singapore tasked to ensure best-in-class customer experience across every touch point. As part of our new strategy to put our customers at the very center, you will be part of the team involved in this transformation and be part of all the efforts to further elevate Mercedes-Benz as a luxury brand here in Singapore. This position reports to the Head of Customer Excitement who oversees Brand & Content Marketing, Customer Journey & Retail Network Management, E-commerce & Digital Business as well as Online-to-Offline Customer Experience.
Individual to be involved in:
- Assist in the putting together product launch brief and overall management of event.
- Be part of the brainstorm and creation of local content / activities and be the main liaison with all vendors and parties in the execution phase.
- Assist in the definition and subsequent monitoring of key metrics / KPIs across all traditional touchpoints, especially through events and activities.
- Assist in the crafting of customer journeys using the use cases in Salesforce.
- Assist in the definition and subsequent monitoring of key metrics / KPIs using data analytics across all digital touchpoints.
- Refine Reach, Act, Convert, Engage (RACE) strategy to ensure a robust lead management / sales funneling process.
- Review and track the activities of the competition across all channels.
- Be part of global rollout of new digital tools, incubate and integrate tool into organization appropriately.
- Co-manage retail network through the use of dealer standards, customer satisfaction surveys.
Individual can expect to gain the following:
- Active participation in strategic planning process, including developing goals, objectives and processes.
- Exposure to engaging and building relationships with key stakeholders in a corporate environment.
- Orientation and introduction to an exciting new area within the industry.Involvement in research and data insights.
- Gain an understanding of the current and the future business model of the industry.
- Exposure to Salesforce and the field of digital marketing and analytics.
- Communicate relevant information clearly and effectively in written and oral communication through presentation slides and documentation.
- Mentoring and coaching from the team members and management.
Qualifications
- Preferred current field of study in Business Management or Engineering
- Ability to work in an international and intercultural context
- Excellent communication skills in both written and spoken
- Multi-linguistic abilities would be an added advantage
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Mercedes-Benz Singapore Pte. Ltd. - Designation:
Intern - Marketing - Profession:
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Jurong East