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Marketing & Affiliate Intern (Jan-June 2022)
This intern will also cover trade, consumer marketing and PR for the Family & News portfolio of channels: Sky News, MSNBC, Universal +, in addition to new SVOD initiatives.
Students must be able to commit to a 6 months Full Time Internship from Jan-June 2022.
1. Fulfilling contractual affiliate obligations
Channels: CNBC, DreamWorks, MSNBC, Sky News, Universal+
Number of key affiliates: 43+
• Update imagery and key art for CNBC VOD platforms
• Servicing key affiliates across APAC, plus support for Juliana in China
• Send out CNBC daily guest highlights
• Creating weekly CNBC EPGs and programme memos from scratch (3 formats) to send to various affiliates (incredibly manual and time consuming)
• Creating monthly EPGs and programming highlights for all channels to send to affiliates (as above)
• Liaising with CNBC editorial and promos team to provide affiliates with cross promotion content
• CNBC: Versioning of cross promo content into different languages (Mandarin, Cantonese, Thai, BI, BM)
• DreamWorks: Coordinate the versioning of 27 monthly affiliate promos in 6 languages (English, Mandarin, Cantonese, BM, BI, Korean)
• Fulfilling ad-hoc affiliate requests
2. Supporting key affiliate renewals and new business
Channels: CNBC, DreamWorks, MSNBC, Sky News, Universal+
In 2021, there are two key CNBC renewals in Singapore worth US$2M and three key DreamWorks renewals in Indonesia, Singapore, and Hong Kong worth US$1.3M. We will also be launching DreamWorks and Sky News on Universal+ with Jio in India, and DreamWorks on Now TV in Hong Kong, True Visions in Thailand, and potentially a few more deals in the pipeline.
• Monthly regional Inside CNBC eDMs sent out to all key affiliates
• Monthly local market Inside CNBC eDMs sent out to affiliates in key markets
• Assist with rollout of CNBC Singapore and DreamWorks APAC marketing plan
• Assist with new affiliate and Universal+ launch marketing and affiliate onboarding for new business
• Assist with trade marketing plan roll out
3. Supporting consumer marketing campaigns across APAC
Channels: DreamWorks, MSNBC, Sky News, Universal+
Drive ratings for programming
• Assist with all media and publicity enquired with imagery & assets across APAC
• Assist with media monitoring and PR reports
• Assist with events and trade functions
• Manage merchandise inventory and oversee shipping logistics
• Training in SAP/SNAP to assist with PO creation
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