NightOwl SEO – Digital Marketing (SEO / SEM) Intern

Learning Outcomes & Objectives

• Broaden your knowledge on Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)
• Widen your horizon by writing or proofreading for various industries
• Understand latest search algorithms and changes in the SEO landscape
• Develop technical and analytical skills in executing SEO and PPC Campaigns
• Learn how to effectively measure and drive SEO or PPC campaign performance 
• Get trained in noticing blind spots in digital marketing processes and crafting solutions to deliver value to clients

Job Scope & Responsibilities

We are seeking someone to take on the role of an Digital Marketing Intern, who has a passion in creating engaging content narratives, a curiosity for how search engines work, and finds fulfilment in cracking the code towards ranking breakthroughs in Google.

• Work collaboratively with the team to maintain SEO daily routines and PPC campaigns
  
  
• Conduct SEO audit on clients’ websites to determine areas for improvement and optimisation
  
  
• Perform competitive analysis on industry competitors to create a winning strategy for client’s campaign
  
  
• Support Campaign Managers in executing digital strategies that align with the client’s campaign goals, including content creation and updates, link building and on-site optimisation
  
  
• Conduct technical SEO optimisation and website fixes that may negatively impact organic search rankings, ensuring that websites comply with SEO best practices and guidelines
  
  
• Occasional writing and proofreading of SEO articles for client’s website
  
  
• Implement conversion tracking for client’s website with Google Analytics tools
  
  
• Support Campaign Managers in executing, monitoring and optimising PPC campaigns to drive high-quality traffic and maximise campaign conversions
  
  
• Craft compelling search ad copy that interest potential target audience, build relevancy with target keywords, and drive higher ad quality score
  
  
• Trim low performing and optimise performing search ads, and conduct a/b testing to identify qualified incremental opportunities and identify a winning formula that is efficient and scalable
  
  
• Track PPC keyword bids, expenditure caps, and other key account metrics, analysing data to make informed decisions about budget or campaign adjustment 

Requirements:

• Singaporean or Singapore PR
• Currently enrolled in a Degree/Diploma in marketing related fields
• Has own personal laptop / desktop to work remotely
• Can commit a minimum period of 3 months (preferably 6 months)
• Great command of English language for the purpose of writing and proofreading articles
• Passionate about content creation
• Meticulous with an attention to detail
• Great team player, yet independent and self motivated in managing workload effectively
• Proactive, receptive to feedback, and adaptive to changes

Good to have: 

• Basic understanding of SEO and SEM
• Knowledge or experience using WordPress, or other Content Management Systems
• Knowledge or experience using Google Analytics, Google Search Console, and other SEO tools
• Prior experience in digital marketing will be a bonus

Working Days & Hours:

Monday to Friday, except for public holidays, 9.30am to 6.30pm SGT

Benefits

• Open work culture that allows you to be free to share, contribute and learn all facets of the business
• Small team environment that gives you the ability to stand out and make a big impact
• Work remotely from wherever you are
• Flexible work schedule