ODE Consulting Pte Ltd – Marketing Executive (Intern)

Marketing Executive ( Intern)

If you are keen to build your skills in Marketing and be able to add value to the company, this is the role for you. ODE Consulting operates in a fast pace and dynamic business environment. You will plan, develop and implement an integrated marketing solution for the business. We are looking for an energised and pro-active individual to join our team.

The role is to support the company in the following areas:-

• Develop and implement action plans to launch a new product, increase customer base, volume and market presence
• Build on good customer relationship to secure brand and customer loyalty

 Key Roles & Responsibilities

Campaigns & Events

• Develop and propose an integrated marketing plan (with associated budgets) based on the Annual Targets set across all lines of business
• Develop and manage end-to-end marketing campaigns (including Digital marketing)
• Develop, execute and manage social media strategy
• Plan, organize and execute consistent quality marketing events
• Propose and contribute towards participation and entry submission for relevant awards

Content/ Collaterals

• Develop consistent quality multi-format marketing collaterals and effective sales kits to support the Sales Department
• Develop and use videos effectively in marketing communications
• Explore different marketing channels to build and enhance branding and awareness
• Maintain corporate templates and presentation decks
• Maintain and manage the company websites
• Write and proofread copy for all marketing campaigns
• Leverage Digital Media marketing channels where appropriate for B2B or situations where a B2C programme is conducted
• Perform call-outs and follow-up on referrals and forward leads to appropriate Sales Managers

Data, Database & Leads

• Evaluate Return on Investment for marketing activities and ensure conversion rate from marketing effort to leads and qualify leads
• Manage the leads generation process and ensure leads target is met (Monthly report on leads conversion rate)
• Provide support on monitoring of leads conversion rate from qualified leads to new sales
• Monitor competitor activity

*During peak periods, there is also the possibility of being involved in events and associated logistics as and when required of the team.

The candidate should possess or be keen to hone or develop the following skills :-

• Analytical skills
• Ability to design aesthetically pleasing marketing or sales collateral
• Good project management skills
• Negotiation Skills
• Communications – Business Writing
• Planning and Organisation
• Digital Media Marketing
• Ability to generate customer buy-in.
• Self-driven, a team player and meticulous
• Commercial awareness
• Self-motivated, takes initiative
• Excellent time management,
• Decision-making
• Good Interpersonal Skills
• Creativity