Pacific Licensing Studio Pte Ltd (PLS) is a brand management and licensing company with headquarter in Singapore and offices throughout Asia. We specialize in consumer products licensing, retail solutions and promotional/sponsorship opportunities for IP brands. Our clients include Warner Media, Universal Studio, Tokidoki, Hasbro and more.
The Senior Executive, Marketing & Retail (Contract) will play a pivotal role in working together with the Marketing team to support and executive marketing strategies, with a focus on digital but not limit to offline program to drive licensee sell in, retail programs, retail pop-ups and products sell-through for the Licensed Property (brand) which will be align with the regional strategy as set out by the Licensor.
Overall Brand Management
- Oversee flow of event implementation in all aspects and ensure proper implementation.
- Ensure consistent usage of marketing materials, templates, retail promotions to support events/product launch/promotions at retail.
- Coordinate all campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, etc.).
- Any other responsibilities assigned, as relevant.
Online Responsibilities
- Support digital marketing campaigns across paid and organic channels/KOLS to drive business growth and brand affinity.
- Coordinating digital campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, content team etc.).
Offline Responsibilities
- Support all on-ground marketing initiatives set forth – exhibitions, pop-up events/stores etc (if any).
- Responsible for setting up of retail POP/POSM with key retailers (Coordinate with various stakeholders inclusive of licensor, Licensee, retailer, PLS commercial and BA team) to ensure significant brand & product visibility.
Job Requirements
- No experience required but prior exposure in offline / online marketing is an added advantage
- Team player and willing to learn
- Good working knowledge of MS Office – Excel, Word, Outlook, PowerPoint
- Well organized and pro-active with attention to detail
- Ability to perform in a fast-paced and dynamic environment
- Good communication skills (written and verbal)
Students looking for Part-Time Internship are welcome to apply.
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