Economic integration, rapid growth and development have transformed Asia Pacific into a region of immense potential. In 2006, PALFINGER Asia Pacific was established in Singapore as a regional headquarter to develop and strengthen PALFINGER’s market presence within the Southeast Asia region.
Together with our dealers, PALFINGER Asia Pacific covers around 12 countries in the Asia and Pacific region. PALFINGER Asia Pacific’s outreach spans across Japan, Taiwan, Hong Kong, Philippines, Vietnam, Thailand, Malaysia, Indonesia, Pakistan and Guam.
In 2012, PALFINGER Asia Pacific undertook a joint venture together with SANY Heavy Industry, China’s largest manufacturer of construction equipment. The new company, Sany Palfinger SPV Equipment co.,Ltd develops and produces truck mounted knuckle boom, SPK, and stiff boom cranes, SPS, for the Chinese and international market.
The focus of PALFINGER Asia Pacific is to provide service, sales and marketing support for our dealers and customers. PALFINGER Asia Pacific offers the services listed below:
- Sales, Back-Office, and Product Management
- Service
- Marketing
1. Assist in the planning of the annual marketing plans
- · Maintaining and updating the dealer’s and customer’s databases
2. Provide marketing communication materials
- · Newsletter
- · Press release
- · Product information communication
- · News bulletin
3. Managing the production of promotional materials
- · Design and develop brochures with working templates available, posters
- · Support in creating Sales tools (with product, service, dealer development)
- · Sourcing advertising opportunities
4. Support in events / exhibition
- · Liaise with Sales department to promote specified products
- · Liaise with dealers to ascertain the event purpose and ensuring our PALFINGER brand
- · Evaluate the campaigns with ROI
Job Specifications
· Preferred Student's Specialisation: Marketing / Marcomm
· Strong communication skills
· Excellent at Microsoft suite
· Proficient in Adobe InDesign, Adobe Photoshop
· Candidate must be able to start work immediately
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PALFINGER Asia Pacific - Designation:
Marketing Executive - Profession:
Marketing / Public Relations