PPP Coffee aspires to be an organisation that reflects the close communities that our product brings together and serves. We believe that in addition to hiring the right talent, having the right values and mindsets, can lead the organisation in the right direction for specialty coffee.
PPP Coffee’s baristas, or any non-barista employee for that matter, are the driving force of the organisation. Our business exists with the following in mind : offering a product or solution, running operations and consolidating our financial position. Yet, this is always underpinned by its people and technology. While coffee as a crop and commodity remains the same, the perception of what coffee can be, has been and will continue to be evolving. We're looking for people who bring fresh ideas from all areas, and work with a collaborative mindset in achieving a collective effort. Whatever your position here, we seek your contribution in taking the initiative and speaking out.
PPP Coffee will always be a coffee company at heart. We hire a diverse range of people with a broad set of technical skills who are ready to make however small a difference, in the world of specialty coffee. With coffee being pervasive in all cultures, countries, languages, social classes - we seek to bring communities closer together, by connecting people with coffee. While we aim to make better coffee, we also aim to make coffee better.
Responsibilities
- Develop digital strategies to build a lasting connection, raise brand awareness and purchase intent
- Manage the company’s website, E-commerce platform (e.g, Shopee, Lazada, Amazon) and social media platforms
- Manage SEO, Link Building and Online advertising
- Research, write and edit content for landing pages, product description
- To run digital campaigns to drive traffic to online Website and social media platforms
- To monitor, analyse and track digital metrics and KPIs, to assess the performance of campaigns, and assess contribution to sales
- Constantly experimenting and developing new initiatives to achieve company goals
- Create, recommend and implement social media tasks, marketing programmes/campaigns and marketing research that amplify the brand’s mission and vision
- To set the tone and voice of the company's product in all external public platforms
- Oversee the execution and effective management of digital advertisements including search engine marketing (display and search) and social media management to optimize online sales funnel
Job Requirements
- Currently pursuing studies in Digital Marketing
- Some experience in the Digital Marketing field
Skills Required
- Shopify, ActiveCampaign, Google Analytics, Facebook Business Manager skills are a bonus
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Food Services / F&B - Location:
Downtown Core