Paula’s Choice – Campaign Marketing Associate

What You'll Learn

• Develop your repertoire of branding and marketing strategies: If you have always wanted to learn about brand development strategies, Paula's Choice's marketing team will lend insight into the intricacies of the process. As our Marketing Associate, you'll learn about implementing marketing strategies in one of the fastest growing consumer goods verticals. You'll experience the excitement behind every campaign and event as you play a role in the entire process from conceptualisation to execution.
• Build up & hone your communication skills: Strong communication skills are an asset in many fields, especially marketing. As a Marketing Associate, you'll be given the opportunity to drive up our clients' social media presence and brand reputation, and even learn how to effectively pitch your ideas to them. Elevate your communication skills to give yourself that competitive edge!
• Expand your range of digital marketing skills: As we all know, technology is at the forefront of any successful business operation. Digital Marketing is an up-and-coming field that's increasingly sought after by both Talent, like yourself, and employers. And the best way for you to get ahead is to ensure you have a variety of skills in this area, where employers wouldn't be able to resist you. Here at Paula's Choice, you'll work closely with our Marketing team, where you'll have many opportunities to hone your skills in ad strategy, omnichannel branding, and executing multiple campaigns throughout the year.

 Job Description

• Develop, implement and execute strategic marketing plans
• Determine budget, target and design marketing plans to achieve them
• Conduct research such as user testing and surveys to find out the needs and wants of the target audience
• Identify pain points of the consumer and the opportunities that the company can fill
• Work with our marketing partners including payment gateways, beauty channels and much more
• Branding and Positioning: Build a broad set of marketing assets to support the creation of a brand
• Work with branding and marketing agencies to create strategies
• Execute and / or supervise the execution of such strategies alongside agencies 
• Recommend, plan, and execute company-wide marketing strategies
• Engage and grow our online audience through our social media platforms
• Prepare media kits and marketing communication materials for distribution through various channels
• Monitor, analyse and optimise our marketing efforts
• Create content for press releases, articles, and graphics as and when is needed
• Track, measure, and analyse all initiatives to report on social media ROI

 Requirements

• 1-3 years of experience in related areas 
• Highly creative and has experience in running digital and offline campaigns 
• Demonstrates understanding in identifying target audiences
• Displays a relentless attitude when it comes to experimentation and A/B testing
• Deep understanding of traditional and emerging marketing channels and tools
• Experience in setting up and optimizing digital campaigns
• Good to have: graphic design skills (e.g., Adobe Photoshop, Canva) 
• Strong analytical skills and data-driven thinking
• Has an appreciation for marketing campaigns and is highly creative 
• Displays strong written communication skills
• Keen interest in business and consumer behaviour
• Familiar with latest digital platforms and technologies, and social media trends
• A good team player with excellent communication and interpersonal skills