Harvey Norman from Australia is a leading household name in Singapore. The brand consistently delivers unparalleled retail experience to Singaporeans since 1999. The omni-channel retailer occupies a significant brand share in the space of Electrical, Computers, Furniture and Bedding retail. Besides offering cutting-edge consumer electronics, Harvey Norman provides a seamless offline and online shopping experience, catering to the fast changing consumers’ shopping behaviour and busy lifestyle.
Harvey Norman has a prominent international presence in Australia, New Zealand, Ireland, Northern Ireland, Slovenia, Croatia, Malaysia and Singapore. At present Harvey Norman is looking for expansion opportunities in other Asia countries.
Harvey Norman has always pride themselves on being at the forefront of retail, as well as its speed in bringing latest products and identifying emerging market trends. The company’s relentless focus on providing unsurpassed service has led to its belief that empowering its people is one of the key ingredients to its success. Its work culture celebrates innovation, integrity, respect, perseverance and diversity, everyone is given a fair chance to excel. Harvey Norman’s energetic, positive and entrepreneurial spirit is captured in its familiar slogan "Go Harvey, Go!".
Responsibilities
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan, execute and manage the ongoing company presence on social media ( Facebook, Instagram etc.)
• Work with performance-based agency to launch optimized online adverts through Google Adwords, Facebook etc. to increase brand and promotions awareness, and drive store traffic.
• Device creative digital campaigns to drive store visits.
• Provide creative ideas for promotions to drive omni-channel traffic and content marketing.
• Work with in-house designers and merchandising teams for digital marketing advertisements and collaterals.
• Measure performance and prepare reports for digital marketing efforts using a variety of analytics including Google.
• Provide analytics, insights and improvement actions for all digital channels such as social, website, email marketing and display ads
• Explore and recommend creative ways to reach out to the targeted audience and continuously engage consumers through digital platforms
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