Established in 1977 by parent company Pokka Sapporo Food & Beverage Limited (previously known as Pokka Corporation Japan), Pokka is a leading food and beverage group in Singapore and the Asia Pacific. The company manufactures and markets a wide range of beverages under the reputed brand name "Pokka" and also owns and operates restaurant chains, serving varied culinary delights.
POKKA's beverage manufacturing processes have been awarded several accreditations. These include the ISO 9001:2000, ISO 22000:2005, Hazard Analysis and Critical Control Point (HACCP), and British Retail Consortium (BRC) Global Standard Food certifications. In addition, POKKA was awarded the AVA Gold Award, a recognition for food safety excellence.
We are looking for an individual to assist in Brand Marketing Campaigns and Packaging Support.
What the Intern will be doing:
1. Brand Campaign Management
- Support and assist in preparation for upcoming Corporate Campaigns including marketing and advertising collaterals
- Work closely with the sales team to ensure proper trade executions in the retail stores
- Liaising with agencies to produce marketing collaterals and assist to coordinate marketing events and activations
- Assist and Liaise for all relevant Sponsorship Requests
- Monitor competitors’ activities and current market trends
- Liaise with internal and external stakeholders to roll out packaging development and changes
- Support the marketing team in daily administrative tasks
- Conduct market research to understand more about the beverage landscapes to identify consumer trends
2. Digital Marketing
- Assist in digital and social media campaigns for upcoming campaigns
- Assist in developing and designing digital marketing materials
3. Trade Marketing
- Conduct market research on key competitors' ranking, new product launches, sales updates, price points
- Assist in coordinating in-store displays and events
- Provide assistance to brand team with adhoc tasks
What we are looking for:
- Undergraduates majoring in Marketing / Communications and New Media
- Able to commit full-time for a period of minimum 4 months or more
- A strong passion in the Fast-Moving Consumer Goods (FMCG) industry, as well as the beverage industry
- Possess strong analytical skills, good interpersonal, communication and writing skills
- Has an eye for details and aesthetics
- Strong organizational and multi-tasking skills, with an ability to prioritize time-sensitive tasks
- A motivated team-player who is creative, meticulous, resourceful and is able to work independently
- Familiarity with social media management (Instagram, Facebook, Tiktok) is a plus
- Proficient in the English language, Mandarin will be a plus (To liaise with Mandarin-speaking associates)
Related Job Searches:
- Company:
Pokka Pte Ltd - Designation:
Marketing Intern - Profession:
Marketing / Public Relations - Industry:
Wholesale Trade - Location:
Jurong East