Presidium Instruments Pte Ltd, incorporated in 1979, is the world’s leading manufacturer of gemological instruments that test and measure diamonds and gems, for the diamond and gemstones industries.
Catering specially to the jewelry industry, products include:
- Innovative Diamond Testers (to authenticate genuine diamonds)
- First-of-its-kind Coloured Gemstone Testers (to differentiate types of coloured gems)
- Trusted Gemstone Gauges (with ability to convert to estimated carat weight)
- Portable Carat Scales (for up to 100 carats)
Today, Presidium products are available across more than 40 countries worldwide, through over 130 authorized resellers located in North and South America, Asia, Europe, Middle East and Australia.
Presidium products are used in gemological institutes, laboratories, jewelry manufacturers, diamond appraisal businesses and retail jewelers globally.
Presidium remains dedicated to serving the needs of the jewelry industry, with innovative products, quality engineering, on-time delivery and customer service beyond par.
Committed to social responsibility, all Presidium products are RoHS compliant under The RoHS regulation (Directive 2002/95/EC) and are 4R compliant (Recover, Recycle, Reuse, Reduce) with The WEEE regulation (Directive 2002/96/EC).
1. Social Media Management:
- Create and manage social media profiles on platforms like Facebook, Instagram, TikTok, and LinkedIn.
- Develop and execute social media content calendars.
- Create engaging and visually appealing posts, images, and videos.
- Monitor social media analytics and provide regular reports on performance.
2. Content Creation:
- Create and edit multimedia content, such as videos, infographics, and images.
- Ensure content aligns with SEO best practices and keywords.
3. Email Marketing:
- Assist in the creation of email marketing campaigns.
- Segment email lists and send targeted email communications.
- Monitor email campaign performance and suggest improvements.
4. SEO and Website Optimization:
- Optimize website content for search engines (on-page SEO).
- Conduct keyword research to identify opportunities.
- Collaborate with the team to improve website user experience and load times.
5. Paid Advertising:
- Assist in creating and managing pay-per-click (PPC) advertising campaigns.
- Monitor ad performance, A/B test ad copy and creatives, and optimize for ROI.
- Work with a budget to maximize the impact of digital advertising efforts.
6. Analytics and Reporting:
- Track and analyze website traffic, social media engagement, and other digital marketing metrics.
- Provide regular reports with insights and recommendations for improvement.
7. Market Research:
- Research industry trends, competitors, and customer behavior.
- Use data to identify opportunities for growth and improvements in digital marketing strategies.
8. Collaboration and Learning:
- Collaborate with cross-functional teams, including sales and product development, to align marketing efforts with business goals.
- Stay updated on the latest digital marketing trends, tools, and technologies.
Qualifications:
- Currently pursuing or recently completed a degree in marketing, digital marketing, or a related field.
- Strong written and verbal communication skills.
- Familiarity with digital marketing tools and platforms (e.g., Google Analytics, social media scheduling tools, email marketing software).
- Familiar with SEMrush tool
- Basic understanding of SEO and SEM principles.
- Creative mindset and the ability to generate engaging content.
- Highly organized, detail-oriented, and able to manage multiple tasks.
- willingness to learn and take on ad-hoc duties.
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