Prime Corporate Travel Company Pte Ltd – Digital and Social Media Specialist

Job Overview:

We seek a highly creative and results-driven Digital and Social Media Specialist to join our vibrant team. As a Digital and Social Media Specialist, you will be pivotal in managing our social media accounts and website, crafting engaging digital and social media campaigns, and enhancing our online presence. Your responsibilities will encompass conceptualising and producing visually appealing content, optimising user experiences, and utilising data-driven insights to enhance our brand engagement and awareness. 

Key Responsibilities:

Campaign Management:

• Plan and execute digital and social media campaigns and activations to enhance brand visibility and engage target audiences.
• Conceptualize and create compelling ad copy, visuals, and landing pages that drive high conversion rates.
• Drive the execution of various digital touchpoints and marketing collaterals, including eDMs, e-brochures, and landing pages.

Content Development:

• Plan and create posts, blogs, and other content for social media platforms, aligning with the company's brand marketing pillars and business objectives.
• Support SEO implementation and tagging on the company's websites.
• Develop strategies to enhance website content and user journey, ensuring exceptional customer experiences.

Performance Analysis and Optimization:

• Monitor and assess campaign performance metrics, including click-through rates and conversion rates.
• Conduct A/B testing and utilize data-driven insights to refine campaign targeting, messaging, and creative elements.
• Provide regular reports and updates on campaign performance and KPIs to key stakeholders.

Collaboration and Communication:

• Collaborate closely with cross-functional teams to optimize marketing strategies and analyze campaign performance.
• Work closely with the founder to align content with the company's vision and objectives.
• Engage in front-end conversations with internal and external stakeholders to manage timelines effectively.

Qualifications and Skills:

• 3+ years of experience in digital, social media, and marketing communications is preferred, but we are open to considering candidates with less experience, especially if they have a passion for digital content creation and a keen aesthetic sense.
• Bachelor's degree in Business Administration, Marketing, Mass Communications, or related field (Degree requirement is optional, based on experience and skills).
• Proficiency in social media targeting, outcomes measurement, and data analytics tools.
• Familiarity with WordPress and various themes.
• Prior experience in the limousine industry is beneficial but not mandatory.
• Comfortable managing budgets and using native dashboards and data analytical tools.

Additional Information:

• This position offers remote working opportunities, requiring a conducive home environment.
• The role may involve shift work and occasional work beyond standard hours.
• PAL is dedicated to employee development and encourages a collaborative, high-integrity work environment.
• PAL is an equal opportunity employer, welcoming applications from candidates of all backgrounds and experiences.

Note: The degree requirement is optional and will be considered based on relevant work experience and skills.