Red Bull Singapore – Marketing Intern (On Premise – Night Industry)

Marketing Intern (On Premise - Night Industry)

Entry Level / Junior Executive

Marketing / Public Relations, Others / General Work

Central Region (Non Town)

Assume and live the Red Bull OP Culture. Creation of “kindred spirits” Seen as a credible and knowledgeable person to know in the On Premise. Demonstrates that they are seen as a “Do it now” person by influential contacts, brilliant knowledge and leverage of all brand properties. Live and breathe the nightlife environment. Engage key consumers through innovative activation that differentiates Red Bull from other drinks.Develop relative industry relationships (Dj`s, Promoters, Endemic Magazines, etc.)  that results in business building initiatives.Ensure availability and premium High 5 execution around 3rd party and Red Bull events.Attendance on key 3rd party and Red Bull events. Maintain and utilize tools appropriately (Point of sale materials) to drive vertical growth.Ensure that all marketing tools are staged in the right accounts according to international on -premise guidelines. Engage and differentiate the brand through innovative support following the On Premise vision of bringing added value to our customers.

 

• Key Priorities

  Securing the fulfilling of all International and national On Premise guidelines and the execution standards to reach a vertical growth in their customers. Continuously tracking of results accordingly.

   

  High 5 Execution

  1.      Perfect Serve: Ensure a cold Red Bull can is given to consumer when ordered as part of a mixer or as a stand-alone beverage.

  2.      Perfect Visibility: Stages perfect visibility in order to optimize sales.

  3.      Consumption Activation: Sells in appropriate consumption activation tools and communication pieces.

  4.      Right Price: Encourage the optimum price for Red Bull and Red Bull products in all managed accounts as per international guidelines.

  5.   Menu placements: Ensures Red Bull products are listed as per international   guidelines on each menu as a stand-alone beverage and as part of a long drink.