Relay Room Pte Ltd – Digital Marketing & Social Media Intern

This person will be responsible for assisting the directors in coordinating and executing all digital marketing and PR initiatives, including social and digital marketing campaigns, ad spend and press communications, working with the creative team to create the content needed to communicate brand messages, with the primary objectives being to drive traffic and revenue, improve conversion rates, increase customer retention and brand awareness.

This person will also be implementing, tracking and optimising our digital platforms, communication channels and media relationship to deliver a consistent experience to our customers to strengthen brand loyalty and increase sales.

Our ideal candidate is fast learner, keen to delve deep into data and digital marketing, personable and relational, analytical, and ideally has experience working with data to qualify and deliver results. This person is also personable and able to build strong relationships with community, influencers, media and more. They can work independently but also works well in a team, values relationships and is dependable and trustworthy.

Job Responsibilities (including but not limited to) :

Marketing & PR:

• Implement marketing and communication efforts of the brand to the world with the aim to grow brand awareness, drive traffic and revenue, improve conversion rates, strengthen brand loyalty, improve customer retention and increase sales
• Create and develop marketing strategies, inclusive of concepts, campaigns, PR efforts, communications, materials and execution across multiple platforms
• Responsible for consumer/trade marketing management and visuals/brand voice across all media and communications channels, including social media platforms
• Plan budget and projections for marketing campaigns across platforms, and ensure that collaterals and placements are in line with brand direction and campaign themes, and analyse the return on investment and effect on sales
• Work with content creation and creative team on image/collateral creation - product shoots, linesheets, advertising executions and any other visual projects in line with brand building or marketing activities
• Work together with brand team and management to devise sales and partnership strategies e.g. new markets, new concepts and merchandise ideas, pop-ups, collaborations, that increase brand awareness and revenue
• Responsible for growing the brand footprint and awareness and revenue in Singapore and Malaysia
• Identify key moments and influencers to develop strong partnerships to meet sales and growth targets
• Devise and implement on-trend digital strategies that drive traffic and web conversion
• Grow and develop the brand’s identity by way of communication style, creative executions and customer service/outreach
• Analyse, measure and report monthly performance of all digital marketing campaigns, and assess against goals across multiple channels and customer touch points

 Website Optimisation & Business Development

• Planning and presenting reports on account progress, goals, and quarterly initiatives to management and team
• Work with team to analyze and assess performance on sales efforts

Who We’re Looking for

• You are seeking real-life experiences and insights into the vibrant e-commerce and social commerce ecosystem. We’re quickly expanding and we need a proactive, dependable and trustworthy person who is hungry for success and wants to be more than just an employee -- You want to be a leader with a stake in this company
• You have a keen interest in women’s lifetsyle or the e-commerce industry

What You Will Learn

• Sharpen your social media and business development skills - Learn how to be an expert in the planning and executing of a social media campaign
• Gain insight into a wide-range of operational elements in the e-commerce and startup industry
• Leadership development

Requirements

• Degree undergraduate or recent local polytechnic graduate, preferably from Marketing, Mass Communications, Design or similar field
• Be a Singapore Citizen or Permanent Resident
• Excellent written and verbal communication skills
• Passion for digital marketing and social media, with expert knowledge of Email Marketing, Instagram and Facebook, keeping up with new trends and tools
• Personable, pleasant, street-smart, adaptable, strong attention to detail, ability to multitask
• Enjoy communicating with people and always eager to learn new things
• Resourceful, fast and efficient and able to work independently
• Adhere to policies and procedures and balance with customers needs
• Working knowledge of Canva / Adobe Illustrator/ Photoshop (portfolio preferred)