Rolls-Royce Motor Cars
Gain regional work experience with one of the world’s most iconic luxury brands
Internship period: 16 November 2020 – 30 June 2021
“I've gained insights into the world of PR and the superluxury car market, which was an eye-opening experience” - Klaire Ng
“It was a very memorable and unique experience for me to have been a part of this internship. I was able to learn more about the ultra-luxury section and was guided well by amazing mentors on communication techniques” – Vera Chen
Corporate Communications Intern
Are you a looking for an entrance into the luxury or automotive world? Do you know what authentic luxury really means? Willing to work hard and enjoy a steep learning curve where customers live a lifestyle like no other, where cars are no longer cars – but jewellery. Then this job is for you.
The Rolls-Royce brand is unique. It is transforming. It has weathered 116 years of history, 1918 pandemic, global recession. Customers are becoming younger and younger and more affluent. Millenials are the new horizon. They are our current customers and we hope to attract even more to the brand. As a millennial yourself, are you able to contribute and shape the dialogue that is happening with them?
Scoop Consulting supports the Asia Pacific Regional branch of Rolls-Royce Motor Cars in Singapore for its PR and administrative needs.
We are looking for a highly dynamic, independent and passionate individual. Comfortable with home- working, deadline-oriented and an internet sleuth.
You must be a consummate team player, adept multi-tasker, organised and a cross cultural person.
You must relish the challenge of innovative problem-solving, be comfortable with business communications with various parties, savvy with social media, and a strong interest in luxury/lifestyle.
Ideally, we are searching for someone who has the visual nous for great pictures and a good story line – anotherwords understands the power and importance of communications for a super-luxury brand. To fulfil this role you must demonstrate you are adaptive, culturally sensitive, yet highly results and time management-oriented.
The role is an excellent platform for future opportunities within the automotive and luxury sector and is offered for a mimimum commitment of 6 months.
About Rolls-Royce Motor Cars
Rolls-Royce Motor Cars is a wholly-owned subsidiary of the BMW Group and is a completely separate company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems. Over 2,000 skilled men and women are employed at the Rolls-Royce Motor Cars’ head office and manufacturing plant at Goodwood, West Sussex, the only place in the world where the company’s super-luxury motor cars are hand-built.
The Singapore regional office is responsible for Rolls-Royce’s business In the Asia Pacific region outside of mainland China, where the brand is represented in 28 cities in markets as diverse as India, Cambodia, Japan, and New Zealand.
Rolls-Royce Motor Cars has delivered an historic annual sales record in 2019, with a global performance unequalled in the company’s 116-year history. A total of 5,152 cars were delivered to customers in over 50 countries around the world, an increase of 25% on the previous high set in 2018. With these historic results, Rolls-Royce continues to make a meaningful contribution to the overall performance of its shareholder, BMW Group.
DESIRED SKILLS AND EXPERIENCE
Studies in Mass Communications, Marketing, Business, Journalism, Media Studies or equivalent
Confident communicator, creative, enthusiastic, flexible, resilient and with good humour, listening skills and a positive attitude, willing to learn
Excellent fluent and written English and Mandarin skills required
Good IT and typing skills – especially with Microsoft Office (Outlook, Word, Powerpoint and Excel)
Adaptive to changing environments and be able to manage ambiguity
Commercial awareness and customer focus (with regards to key stakeholders, external or internal), high achievement orientation
SUPPORT FUNCTION
Not limited to but includes:
Regional research and intelligence: daily media monitoring, facts checking for news releases, fact sheets,
Compile meeting summaries, status reports and other materials as directed.
Liaison with media, suppliers, internal organisation
Assist with social media campaigns
Attends and participates in meetings, media training sessions, presentations, and brainstorming sessions as directed
Media monitoring of APAC regional online, print media
Assists with the development and updating of media lists and other databases
Assists with the distribution of RRMC information/materials.
Assists with administrative duties including processing, sorting, collating, mailings and other administrative functions as assigned
Assists with the management of newspaper, magazine and periodical inventories for easy access.
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