Saltycustoms – Business Development Intern

Role and Responsibilities

• Research and study on target demographics to launch digital marketing campaign to audience that will purchase from our platform.
• Use analytics tools to gather data and research to formulate go to market strategy.
• Execute and launch online campaigns to ensure maximum ROI.
• Manage SEM budget and ensure effectiveness in spend.
• Spot trends that affect consumer behavior within target audience and build campaign and strategy surrounding it.
• Use Google and Facebook Analytics to analyse and report on key digital marketing campaigns.
• PPC campaign management – keyword research, campaign set up, monitoring and reporting.
• Gather data and results from previous campaigns for more effective execution and effectiveness of the next campaign.
• Develop hypothesis and case studies through digital marketing experiments.

Requirements:

• A strong working knowledge of the key concepts of digital marketing and the main channels and techniques – SEO, PPC, Social Media,
• A good working knowledge of the major analytics programs – such as Facebook and Google Analytics
• Interest in conducting on-site and off-site SEO and SEM analysis and setting up and maintaining PPC campaigns
• Excellent analytical and reporting skills
• Passionate about data crunching
• Strong team-player
• Strong organization skills
• Has an entrepreneurial spirit, curious and not afraid of failure