ScaleUp Lab Pte Ltd – Social Media / Content Specialist

We are looking for someone who is driven, creative, and full of ideas. The role will be very diverse and will involve input and support across major social media platforms. 

Responsibilities:

• Assisting in the creation and execution of social media strategy for the brand and individual product lines to drive awareness, consideration and sales across organic channels
• Providing informed, creative ideas for content marketing to aid prospect development and conversion within the channel
• Writing, scheduling, and publishing social media content in support of campaign activity and in response to operational requirements and ad hoc requests
• Planning, monitoring and analysing conversion rates and engagement on organic social media, measuring against previous performance, industry benchmarks and other channels to gauge the performance and make recommendations
• Being comfortable using digital marketing tools and systems and supporting the upkeep of the digital marketing calendar for the social media channels
• Keeping abreast of the latest developments in social media within the wider digital marketing channel, sharing these with the digital team as well
• Communicating in a clear and succinct fashion, updating the team on the performance of the channel and any issues
• Engaging with the other channel leads to ensure that the social activities and strategy align to the rest of the channels to deliver a coherent customer experience across all touchpoints

Qualifications:

• Has a real passion for content, the power of content and how it can engage people, especially on social platforms
• Positive energy and a desire to learn and work in collaboration with a small team 
• Currently studying for a degree in Communications / Marketing or any other relevant discipline
• Excellent communication skills and good command of English, both verbal and written
• Prioritisation and organisational skills
• Self-starter and self-motivated