Screame Pte Ltd – Account Executive (Social Media & Creative)

Advertising is not for everyone and working as an Agency is not for the weak. If this line scares you a little, move on from this page. If this excites you and brings a tingle to your toes, read on!

The Account Executive assists in project delivery – a ‘go to’ person to manage the clients’ projects. She will be responsible for developing and executing ideas in achieving the KPIs and desired measurable results. The Account Executive ensures the smooth running of campaigns – from communicating the correct information to all members of the team, to facing clients and reporting to the account director.

An account executive should be interested in the client to develop strong, meaningful relationships. Timely communication is imperative to complete projects on time and on budget.

Performing an end-to-end communication management role, the Account Executive is responsible for on-time delivery that not only meets expectations but exceeds them. To do this role effectively you must also be incredibly flexible to meet changing client needs. This role also includes developing fellow team members and providing effective feedback, coaching and direction that enables them to learn and grow on the job.

What does an Account Executive at SCREAME do?

The Account Executive acts as a link between clients and the agency. You will be responsible for the coordination of advertising campaigns and communicating clearly to all those involved. Campaigns can be media, social media or activation-related, depending on projects allocated to you.

You must understand our clients' needs and objectives and liaise closely with them and the team throughout campaigns. You manage administrative and campaign work and ensure that advertising projects are completed on time and on budget.

Social Media (45%)

• Manages campaigns within the social sphere which includes and is not limited to Facebook, Instagram, Snapchat, YouTube, influencers, etc.
• Consistently update the team with new social trends that can be repurposed for clients.
• Facebook/ IG:
  • Have a clear understanding of the role and objectives of FB for the brand, brand philosophy, USP and product offerings
  • Working with respective reporting lines to develop overall content theme and engagement based on client brief and objectives.
  • Brief and work closely with Account Director, creating copy and visuals aligned to objectives
  • Work with Account Director to create community management SOP for new clients
  • Manage FB community and update SOP as they evolve.
  • End-to-end contest/ giveaways management
  • Runs monthly FB insights report and provide analysis on improving performance to meet KPIs/ objectives
  • Plan, schedule, and optimise FB buys that aids our page in hitting objectives/KPIs
• Social influencers:
  • Update influencer list with latest profiles and rates. Keep a lookout for up and coming influencers suitable for our brands
  • Brainstorm with the team on creative solutions and feasible executions to meet the brief
  • Work with Media Strategist/ Account Director to prepare briefs for influencers
  • Manage and follow up on drafts, ensuring influencers meet their deliverables
  • Influencer reporting

Creative & Digital (45%)

• Understanding client’s brand and brief to the best of his/her ability
• Effectively translating the brief to team members to develop the best work for presentation

• Quality control of all work that is submitted to clients
• Monitoring all stages of campaigns to guarantee that they run smoothly
• Writing status reports throughout the duration of the project to keep clients and peers updated
• Ensuring that the project stays within the allocated budget
• Administration tasks that will help to keep campaigns well-managed and organized
• Offering creative ideas to the team members to develop exciting campaigns and encourage clients to understand the importance of creativity throughout projects
• Keeping oneself stimulated in order to achieve maximum productivity 

Activations (10%)

• Brain-storm for interesting, engaging, and out-of-the-box ideas that meet the brief
• Ability to foreplan timelines and preparation work required for activation, and effectively carry them out within stipulated timeline
• On-site event supervision to ensure smooth execution
• Photo-taking, observations, and providing insights to put together a post-campaign report of value to both client and internal reviews to clearly identify commendable areas and areas for improvement
• Eye for design and photography to curate and take photos ideal for social media platforms

What do we want in our Account Executive? 

• Minimum of 1-year work experience in an advertising agency (optional) and possess the maturity to work cohesively within a team, and with external partners and clients.
• Keen interest in meeting new people and always being articulate and confident
• First-class organisational skills
• Excellent oral and written communication skills
• A pro-active approach to creative projects
• Responsible team player as well as independent
• Full awareness of creative process and techniques – including digital and social platforms
• Hunger to learn and takes initiative to keep abreast of trends
• Takes calculative proactive-ness to provide value add to the team
• Keeps team communication tight and updated on project progress
• Being able to look deeper into numbers and tell a meaningful story and provide value with insights
• Ability to challenge norms and bend rules in providing solutions
• Ability to perform effectively under pressure while maintaining a cool outlook
• A personable and professional character that will allow you to build client rapport
• The confidence to give clients trust in your work
• Ability to manage projects with end-to-end responsibility for the delivery as well as achievement of objectives and measurable result