SgFitFam – SEM Manager / Facebook Ads Manager

REQUIREMENTS:

• At least a Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Post-Graduate Diploma/Professional Degree in any field
• At least 2 Year(s) of working experience.
• Preferably Executive/Senior Executive or Manager (compensation will be commensurate with experience) specialized in Search Engine Marketing.
• Strong working knowledge of PPC (social media a plus)
• Expert knowledge of ad management tools including Google Adwords, Facebook Pixels/Ad Manager
• Strong writing skills, analytical abilities, and data-driven thinking
• Experience in traffic measurement tools that help in ad management
• Knowledge of Javascript and HTML will be an advantage but not necessary

RESPONSIBILITIES:

• Research each campaign thoroughly via speaking with clients and via online tools
• Work on Google Adwords, Facebook Pixel/Ad Manager, etc to manage campaigns
• Set up campaigns, settings, ads, keywords, and bid strategy
• Copywrite (or use writers) ads and continuously perform A/B split testing
• Manually adjust CPC pricing or use conversion goal-oriented pricing
• Keyword research (or work with colleagues / interns / contractors)
• Test methods for campaign groups each week to grow market reach, improve CTRs, drive in more leads/conversions and improve overall ROI for each campaign
• Spy on competitors to obtain full advantage
• Provide accurate, comprehensive, and timely reports to clients on a monthly basis
• Create a working SOP which you will discuss with Management to improve the process flow