Shevron – Digital Marketing Executive (Special Projects)

Marketing Executive - Shevron

Main Responsibilities

Strategy and Planning Development

• Support the Manager in overall marketing strategy development and execution

• Manage the execution of the holistic marketing plan

• Execute new product launches and campaigns

• Collaborate with management to align brand and campaign and business objectives

• Draft reports to relevant stakeholders

Digital Marketing

• Execute digital campaigns with multiple channels (such as SEM, tactical display ads, SMM, Programmatic)

• Understand the consumer profile and buying journey to propose new channels and ideas to stand out from the competition

• Responsible for website management and enhancement

Social Media

• Manage social platforms in line with requirements and campaigns

• Uphold brand image on all social platforms

• Responsible for liaisons with agencies to execute content and handling of community management

Events

• Lead the execution of events

• Manage agencies and vendors to produce event related materials

• Oversee on-site event operations

• Propose and monitor event budgets

Product literature and materials management

• Manage website content, product brochures and pricelists

• Oversee the development, production and manage supply of POS material, sales brochures, images, merchandise etc

Budget Administration

• Track marketing expenditure and overall department budget

• Responsible for administration of expenditure 

Job Requirements:

• Degree in Marketing, Communications or its equivalent

• Agency experience would be a plus

• Good interpersonal and communications skills

• High level of independence and initiative

• Prior experience in advertising, events, media planning and budgeting

• Able to work on weekends and afterhours for events

• Fluent in spoken and written English