The Shilla Duty Free Changi Airport Store opened in 2015 with up to 162 Cosmetic and Perfume brands, boasting the largest collective beauty offering in Singapore with attractive prices. With more than 20 Cosmetics and Perfumes stores across the airport’s four terminals, including Shilla Beauty Loft, the first-in-the-world luxury spa concept in a duty free store, The Shilla Duty Free Singapore continually elevates the travel retail experience by offering shoppers exclusive and differentiated services that resonate with travellers.
Marketing Intern (Brand Partnership) 3 to 6 Months
The Marketing Executive will support the Brand Partnership function by working closely with travel retail cosmetic & perfume brands and internal departments to drive omnichannel brand launches, retail campaigns & digital marketing to key travelers, focusing on Singapore and China markets.
Brand Partnership Plans
- Assist to conceptualize and co-develop brand partnership plans with internal teams based on business objectives of both Shilla and brand partners
- Execute and manage plans with agencies and external parties when necessary
- Track and generate post-plans report for both internal and external stakeholders with detailed fulfilment, results and sales records
In-Store Assets Management
- Track brand sales commitment for management reports
- Coordinate store assets and High-Profile Promotions (HPP) works from takeover to handover between both external and internal stakeholders
Shilla Marketing Campaigns
- Coordinate brand partners’ participation in Shilla-led marketing campaigns for both online and offline channels, including optimization and budget tracking
- Track and generate post-campaign conversion and sales reports to justify return-on-investments by brands
Digital & Social Marketing
- Support Senior Manager in working with digital & social media agencies, including KOLs and content creators
- Work collaboratively with Consumer Marketing function to manage Shilla’s PRC social media platforms - Xiaohongshu, Wechat & Weibo
- Social media listening and responding to customers’ comments on these social platforms
Any other Ad hoc Marketing Tasks allocated
Additional - Internship Stipend will correspond with your educational and temp background and experience.
Related Job Searches:
- Company:
Shilla Travel Retail - Designation:
Marketing Intern (Brand Partnership) - Profession:
Marketing / Public Relations - Industry:
Retail / eCommerce - Location:
Changi