Sika (Singapore) Pte Ltd – Marketing Executive

• Provide leadership and expertise in implementing Social Media and Digital Marketing strategies
• Plan and derive sales promotional activities
• Develop creative artworks like e-invites, banners and promotional posters
• Assist in preparation of monthly newsletter and localize contents for internal colleagues
• Create, build and manage E-commerce store
• Evaluate end-to-end customer experience across multiple channels and touch points
• Work with internal and external parties to create landing pages and optimise user experience
• Deliver monthly Digital Marketing reports and insights to the business
• Drive curation of content on Social Media, Web and Search to distribute effective marketing acquisition
• Drive Social Media, Search and Google Display Network to build awareness
• Drive ongoing measurement and process improvements of Search Engine efforts, audience engagement metrics and campaign ROI
• Plan / Executive the deployment of creative / content assets across the retailer and exhibition
• Work with agencies to execute digital marketing plans spanning paid, owned and earned media space
• Plan and optimise marketing budget allocation
• Ensure compliance with Company brand and Social Media guidelines
• Plan, manage and monitor online marketing plan

Job Requirements

• Diploma in Business, Marketing or Digital
• Possess hands-on-knowledge in SEM / SEO marketing and Google Analytics
• Good understanding of digital platforms
• At least 1 - 2 years of relevant experience in managing Digital Marketing campaigns
• Knowledge in design software will be an added advantage (Adobe Photoshop, Illustrator, Indesign, AutoCAD)