Simone Irani Resort Wear – Digital Creator

Simone Irani is an independent luxury resort wear brand that was established in Singapore in 2004. It has grown tremendously since its inception and now has two retail stores in Tanglin Mall and Cluny Court, in addition to an online store that ships globally. 

Simone Irani is a local brand that aspires to become a global resort wear brand with Singapore at the heart of its conceptualisation and creation. The collections are inspired by the richness of traditional clothes - conventional styles are given contemporary twists to form unique silhouettes. 

Simone’s collections showcase an interesting combination of different elements in a unique way, where boldness and softness co-exist. Bright colours and prints are married with soft flowy textures for women who love versatility. There is a careful balance of old and new in the pieces, much like Singapore, which is deeply entrenched in its culture but ultra-modern in its infrastructure and the lifestyle it offers.  The collections are timeless and can effortlessly carry women from day to night, in any setting. 

A skilful, self-taught designer who was a corporate lawyer in her previous life. She gets her inspiration from her global travels as well as the lion city, where she carefully designs and conceptualises each piece. Her clothes are for a tropical as well as modern city lifestyle.

Simone wants women to feel confident and most importantly, have fun in her creations. Her stylish clothes are a statement of who you are, a vibrant and free-spirited woman.