The story of Sin Hwa Dee begins with our founder, Mr. Chng Kee. After working for one of Singapore’s leading sauce manufacturers since the early 1950s, he established Sin Hwa Dee in the 1970s with a vision to create superior products that combine the very best of traditional knowledge and manufacturing expertise with the finest ingredients. Staying true to this vision has been the foundation of our growth. While we remain a truly local enterprise, today, the company is recognized regionally and internationally as a leading producer of high-quality sauces and mixes that offer outstanding quality and value for money.
Sin Hwa Dee has grown from a humble outfit to an international organization. It has widened its product range from basic soya and oyster sauces to include pre-mixes like Kung Bo sauce, Black Pepper sauce, Laksa paste, Hainanese Chicken Rice Mix, etc. Technologically, it has advanced from traditional manufacturing processes to high-tech machinery and equipment, housed in a large modern factory of 90,000 square feet. It has achieved international production and quality standards, certified by HACCP, ISO 9001 and BRC. Its market has grown from Singapore to more than 30 countries worldwide, consisting of major retail chains, international fast-food chains, restaurants, hotels, major airlines, and caterers.
- Assist the marketing team with planning of marketing events, campaigns, merchandising, sampling and promotions.
- To assist in increasing visibility of brands through developing marketing and sales strategies.
- To assist the Business Development and Marketing team in handling portfolio of local and export clients.
- To assist in developing short-term marketing plans for outlets.
- Participate and support all branding, marketing and promotional activities including: Social media and digital marketing platforms (website, Facebook, Instagram, etc.); Online e-commerce platforms (e.g. RedMart, Honest Bee, etc.); and Design and layout in support of all digital marketing activities such as print and digital media (direct mailers, leaflets etc.)
- Merchandising and Data Collection
- Any other appropriate duties and responsibilities as assigned
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