Singapore International Film Festival – Marketing Executive

1. Marketing Executive

Marketing & Branding

• Along with the Marketing Manager, act as overall brand custodian, inclusive of guiding and managing key visuals and assets for SGIFF

• Assist in the delivery of the marketing communications strategy for the SGIFF programmes to achieve attendance, ticket sales, submission targets, and drive audience growth

• With the Marketing Manager, strategise promotional and marketing ideas and source for such partners to drive ticket sales, and awareness

• Assist to create, design and adapt collaterals for social media, eDMs and other communications collaterals

• Manage outsourced designers and contractors for marketing tasks

• Assist to design and implement customer engagement strategies

• Implement post-festival audience survey and analyse the results that are generated

• Work within assigned marketing budget 

• Ensure good communication with other departments so that there is consistency particularly between programming, business development and marketing

Communications

• Assist and manage branding and marketing campaigns. 

• Assist and manage communications including website, social media platforms, and email database

• Draft detailed briefs for and manage search for Social Media, Web, and creative agencies

• Work collaboratively with Social Media, Web, and Creative agencies regarding strategies, campaign assets and communications

• Manage end-to-end management and production of festival marketing collateral, such as printed and digital materials, outdoor displays and advertising, trailers and merchandise. A key collateral is the Festival Guide

• Monitor and consolidate analytics, and ad spend reports from communication channels to track performance of Marketing efforts and propose recommendations

• Manage Festival coverage plans, including photography and videography archives

• Manage photography, videography and social media volunteers.

• Ensure smooth integration of website, white label ticketing platform and any other digital platforms that SGIFF chooses to use in future

Media Relations

• Assist to draft detailed briefs and manage public relations agencies for festival period

• Work collaboratively with the appointed agency on strategy, timelines, and deliverables 

• In non-festival period, manage media relations including assisting in drafting and dissemination of releases, media requests and interviews, media tracking

Marketing Partnerships

• Assist to identify and pitch to partners that suit the needs and objectives of SGIFF and who gain mutual benefit from partnering with SGIFF

• Assist to negotiate, manage and execute details of confirmed partnerships

Reporting

• Track all relevant data through the year and particularly through the festival period, maintaining robust supporting documentation

• Analyse data where relevant

• Compile reports for various SGIFF stakeholders, that have different KPIs and format requirements

Requirements:

• Degree in Arts Management, Mass Communications, Marketing or equivalent, with preferably 1 to 2 years of relevant experience (arts/film-related an advantage but not prerequisite). 

• Proficiency in graphic design (Photoshop/Illustrator) and basic video editing is a prerequisite, while experience in managing websites or social media platforms is an advantage.

• Excellent written and verbal communication skills in English. Proficiency in other languages will be an advantage.

• Driven, proactive, meticulous, able to work independently and yet a good team player.

• Responsible, organised and able to meet deadlines.

• Good attention to detail.

• Confident interacting with all levels of people.

• Interest in film and/or the arts would be preferred

Period of Engagement: April 2023 to 5 January 2024. There will be a two week unpaid break from 15 December to 31 December 2023.

The remuneration offered will be commensurate with qualifications and experience.

SGIFF currently has a hybrid working policy in place with time split between the office and working from home. Closer to the festival dates and various events, more time will be required at the SGIFF office or at various venues.