The Singapore Red Cross is a homegrown humanitarian organisation, dedicated to relieving human suffering, protecting lives and dignity and responding to emergencies since 1949. We serve the vulnerable through our blood donor recruitment programme, home and day activity centre for the disabled, elder aid, transport aid, family life aid, community health on wheels and community first aid. We build capacity and resilience through our training academy, and volunteer and youth development. Beyond our shores, we mobilise and translate contributions from the donor community to relief and recovery, rehabilitation and reconstruction efforts, with the aim of helping communities affected by disasters.
Position: BD/ Social Media Intern, Singapore Red Cross Academy
Purview & Responsibilities:
Social Media, Project Management and Advocacy efforts
● Administration support duties as required
● Produces content (at least 2 posts/week), key messages, and posts designed to drive traffic (increment of approximately 10 followers/month), promote audience engagement, and support SRCA objectives
● Responsible for social media management (including brainstorming on content direction / overarching strategy, proof reading of content)
● Supports a strong audience experience, aligned with the client and driving the SRCA brand engagement on social media.
● Support in implementing strategic and tactical Social media management to reinforce brand positioning
● Liaise with the internal team as well as Singapore Red Cross’s Corporate
● Communications department to ensure that milestones are met
● Supports the running of in-house events such as roadshows and events conducted at the community level (eg. World Migrant Worker Day, World First Aid Day etc).
Admin Support
● Provide training admin support
● Support in following up with public and corporate queries
Deliverables
● Campaign Execution: Planning, developing, and launching at least one major social media campaign that drives awareness for the Academy’s programs (e.g. Total First Aid Programme)
● Creative Content: Development of posts, graphics, or short-form videos tailored to different platforms (Instagram, TikTok, LinkedIn, etc.).
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