Background
The Singapore Red Cross’s (SRC’s) Blood Donor Programme (BDP) works in partnership with the Health Sciences Authority’s Blood Services Group (BSG) to educate, recruit, retain, and recognise blood donors as part of our role as the National Blood Programme’s national recruiter.
With blood donors currently making up less than 2% of Singapore’s residential population, there is an ongoing need to build a sustainable donor pool towards ensuring a healthy and constant supply of safe blood at all times. To that end, BDP’s mission is aligned with the following objectives:
● Educate the general public on the importance of blood donation towards converting and recruiting eligible new donors
● Ensuring new and first-time donors are retained and converted to regular donors
● Recognising regular and champion blood donors and, in turn, inspiring and retaining a new generation of blood donors
● Engage and recruit youths to actively participate in and advocate for blood donation.
● Building a supportive network of youth volunteers and donors for long-term involvement in blood donation through campaigns and events.
Are you passionate about making a difference and engaging youth in meaningful causes? Are you someone who is committed to making Singapore a better society? Join us and be part of the movement to inspire the next generation of blood donors through YouthInspire, our youth donor club. You will play a vital role in driving awareness and participation through creative social media campaigns, events, and strategic marketing efforts.
Responsibilities
● Work closely with partnerships and marketing team to plan and develop marketing and publicity efforts
● Brainstorm and develop creative social media content across different platforms (Instagram, TikTok, Telegram) to engage youths and increase awareness of the YouthInspire initiative and Blood Donor Programme.
● Design and/or develop publicity and marketing collaterals for YouthInspire initiative, its related campaigns and other marketing campaigns associated with the Blood Donor Programme.
● Take ownership of an assigned portfolio / tasks and undertake relevant business development and operations management activities towards meeting relevant blood collection targets.
● Support and assist with the execution of YouthInspire campaigns and events, including outreach efforts to promote and boost youth donor participation.
● Support and assist with other marketing activities and events related to the Blood Donor Programme, including conceptualizing, delivering marketing materials and campaigns.
● Undertake and/or support in sourcing for vendors and quotations for purchasing goods and services.
● Support in relevant print production, website management, content development, copywriting, design, writing and editing, collateral development, and social media management duties as required.
● Provide administrative support such as managing enquiry mailbox and procurement process.
Requirements
● Inherit curiosity, with an appetite to plan and execute youth engagement activities.
● Creative mindset to generate fresh and engaging content relevant with youth.
● Proficient with social media platforms (Instagram, Tiktok, LinkedIn, Telegram etc).
● Knowledge on content creation tools like Canva, Adobe Illustrator or GenAI will be an advantage.Efficient communication capabilities, both written and verbal, with the ability to nuanced issues, strategies and briefs clearly.
● Must be able to work in a team and also independently
● Possess good project management, organisation, and communication skills.
● Self-motivated, responsible and adopts a proactive approach to every aspect of work to ensure responsibilities are carried out efficiently.
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