Snaphunt Pte Ltd – Assistant Marketing Manager

• Attractive salary package and bonuses with monthly incentives
• Vibrant and dynamic workplace environment and culture
• Flexible working hours and extensive company benefits

The Job

Digital Performance Marketing:

• Digitally transform the brand in all markets via various digital-driven marketing strategies and campaigns planning, including programmatic marketing, analytics, social media, operational marketing, and CRM
• Develop audience strategies and optimize productivity by leveraging advancements in technology while aligning with global HQ initiatives
• Lead daily integrated marketing cross-functional scrum and related stand-up activities to identify and prioritize planning and execution agenda
• Manage multiple projects, campaigns, and events in a fast-paced, deadline-driven environment
• Plan, implement, and optimize paid campaigns across various platforms
• Apply SEO, content development, distribution, and measurement to effectively tailor content to reach audience personas
• Measure digital performance and identify areas for improvement.
• Provide budget forecasts, strategies, and guidelines to ensure alignment with budget parameters, while identifying and addressing any deviations promptly
• Stay current in all touchpoints and marketing trends; strongly influence on innovations and maintain digital leadership within the industry

Public Relations (PR):

• Build and maintain strong media relationships to secure press coverage for campaigns and product launches.
• Manage press releases, media kits, and corporate communications to enhance brand visibility.
• KOL Management
• Identify, onboard, and manage KOLs aligned with the brand's image.
• Provide reports to track and evaluate the effectiveness of KOL partnerships.

Customer Relationship Management (CRM):

• Develop CRM strategies to enhance customer engagement and loyalty.
• Oversee customer segmentation and personalized marketing efforts.

Ideal Candidate

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 3-5 years of relevant experience in Performance/Digital Marketing within the lifestyle, retail, or fashion industry.
• Proven ability to design and implement successful marketing campaigns.
• Ability to pull data from various resources and translate it into trends, action plans and reporting templates
• Proven expertise in digital and programmatic marketing, e.g. Analytics, SEO/SEM, social media and creative design etc.
• Strong track record in marketing communications, lead generation, PR and achieving ambitious sales targets
• Strong media contact and prior PR experience will be an added advantage
• Demonstrated strong business judgement and decision-making skills, with the ability to identify, prioritize and articulate highest impact initiatives in global markets

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