Our client is a cocktail & spirits startup with global aspirations.
Born from a mystical crossover of passion and the art of storytelling,
Our client is an expression and extension of Gagi's passion for spirits and cocktails! It is a living tale of a mystical journey of an artist who initiated his career working for the most luxurious spirit in the world - The Macallan and then chartered his path to becoming Mr India, a storyteller, an expressionist and an artist! Inspired by his unique vision and his affair with The Mayfair! This new age brand is an amalgamation of folklores, art, premium cocktail experience and an ambition to become a world-class eco-system for everything cocktail & spirits!
Our client will be a social content creation brand, where Gagi will be the presenter and creative content will be posted across all social media platforms about different spirits and Innovative cocktails, the ambition is to eventually turn into a premium cocktail premix brand!
- Fantastic work culture
- Work alongside & learn from best in class talent
- Leadership Role
The Job
Your Responsibilities will include:
- We are looking for a talented Content Writer who will be a one-stop-shop for different content categories and will eventually lead this core function as it expands and grows. We expect you to create compelling blog posts, white papers, product descriptions, social media content and web copy.
- We’re looking for someone who will help us expand our digital footprint and drive more value through online content. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material.
- The successful candidate should also be detail-oriented and committed to meeting tight deadlines. Preference will be given to those with a strong writing portfolio, bachelor’s degree and relevant work experience.
- Create content marketing campaigns to drive leads and subscribers.
- Use SEO best practices to generate traffic to our site.
- Knowledge about the alcohol beverage industry is a plus.
- Regularly produce various content types, including email, social media posts, blogs and white papers.
- Actively manage and promote our blog, and pitch articles to relevant third-party platforms.
- Edit content produced by other members of the team.
- Analyse content marketing metrics and make changes as needed.
- Collaborate with other departments to create innovative content ideas.
Ideal Candidate
Skills Required:
- Bachelor’s degree in English, Journalism or a related field.
- Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.
- Excellent writing skills, as well as the ability to communicate and collaborate effectively.
- The ability to consistently meet tight deadlines.
- You have at least 1 year experience ideally in Content Management or Marketing Communications within Media & Entertainment industry.
- You have the ability to develop engaging content for a wide range of audiences.
- You are a creative marketing professional, preferably with a strong content creation and writing background.
- Experience within Content Analysis, social media / Viral Marketing, Content Planning, Content Management and Performance marketing would be a strong advantage.
- You have good knowledge of Campaign Management Tools (HubSpot, Mailchimp).
- You pay strong attention to detail and deliver work that is of a high standard
- You are highly goal driven and work well in fast paced environments
- You enjoy finding creative solutions to problems
Ref: OX2E2GUENR
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