Our client is a one-stop leisure marine paint solution provider and distributor that focuses on yacht coating, epoxy, sealant and boat care.
We hold international renowned brands for the yacht care industry and are recognized as a key stockiest for the region. these are mainly exported out to nearby countries is Southeast service practices without clients.
Since incorporation, Oceanic Link Pte Ltd has transformed from being a mere paints distributor to now a “Made in Singapore” yacht paints manufacturer for the leisure marine market. We have also increased our product portfolio to service the market. Over a span of the last 2 decades, we have an established key distribution network in Asia for all our products, including venturing into new markets that are non-marine related.
Recently we have established ourselves as a Southeast Hub for local & international brands worldwide. We pride ourselves in our excellent customer service as well as technical knowledge of the leisure marine market.
Our company act as technical paint advisors to both local / overseas shipyards and our distributors.
We are continually expanding our operations & are excited to work with new business partners and brands alike.
- Opportunity within a company with a solid track record of performance
- Opportunity to make a positive impact
The Job
Your Responsibilities will include:
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
- Translating brand strategy into brand plan and go-to-market strategy.
- Planning and execution of communications and media actions across offline, online and social media.
- Participating in product development, pricing and supporting new product launches.
- Guiding the Advertising & Promotion budget.
- Planning and executing viral marketing campaigns across a range of social media platforms.
- Designing and developing strong employer branding strategy.
- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
- Analysing and interpreting metrics to measure the success of employer branding initiatives.
Ideal Candidate
Skills Required:
- Experience within Employer Branding, social media / Viral Marketing, would be a strong advantage.
- You are a strong team player who can manage multiple stakeholders
- You possess strong analytical skills and are comfortable dealing with numerical data
- You are a strong networker & relationship builder
- You are willing to undertake 0-30% travel.
Ref: 4YEBXL83QP
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